Facebook updated a pending patent this week titled Real Time Content Searching In Social Network that the company's patent inventors initially filed in April. The patent, filed with the U.S. Patent and Trademark Office, describes a real-time method for receiving, identifying and indexing a Facebook member's post.

HomeAdvisor has rebranded from ServiceMagic, and redesigned the Web site to focus more closely on services related to home improvements. This migration took skill and patience. It's probably one of the more tactical and successful conversions. While the company conducted research to ensure that the new name would resonate with customers, it took a little more work to guarantee that it didn't lose its place in search engine rankings and conversions.

More than 77% of people create content today -- up from less than 10% in 2006, per research results. Consumers continue to reshape relationships, with companies creating new behavior patterns that will require marketers to rethink concepts and how digital influences search and everyday life.

Bump Technologies, the mobile app that lets two people bump their phones together to exchange information, has been acquired by Google despite the $20 million infusion from well-funded firms like Sequoia Capital and Andreessen Horowitz.

Bundtini. I got stuck on that word this past weekend. It made me laugh. Guess I just like the way it sounds and rolls off my tongue. So you're probably wondering what that heck a Bundtini is (pronounced Bundt-teenee). I'll tell you.

Think of short-form social videos produced in platforms like Instagram and Vine as content marketing. The Forrester report "Delivering Brand Engagement With Short-Form Social Videos" explains the role these platforms play in a brand's marketing plan and how marketers need to rethink native and brand-focused content strategies to succeed. The idea is centered on the increasing amount of time that consumers spend watching video on mobile devices.

Search agencies continue to evolve. CEO David Rodnitzky says that starting Thursday, PPC Associates will officially begin operating under the name 3Q Digital to reflect the addition of other digital media. He says the decision to rebrand was in response to increasing industry demand for multichannel digital marketing services.

Adobe Systems introduced optimization software Wednesday aimed at helping marketers track online traffic and target niche audiences. Not just experienced marketers, but those with little experience in analytics and optimization -- any marketer that wants to explore how to convert more readers or consumers.

Predictive analytics -- it's the latest buzzword for search engine marketers. Yet many search engine marketing companies no longer just focus on SEM. They have transformed into a social-search analytical machine to converge the terabytes of data it now takes to run one campaign. Okay -- I'm being a bit facetious. Here's another example of a search company developing technology that predicts the costs of achieving return on investments and automatically adjusts campaigns to meet those forecasts.

Music services from Google and Microsoft will become profitable if they capitalize on audio ads similar to what listeners hear on Pandora. Rather than just location-based ads, the two tech companies need to tie search engine queries from Google and Bing to their respective music services and listener selections. In fact, the cross-channel marketing would give the two quite a leg up on Pandora, Spotify and others.