Brands and companies struggle with scale. Each want to build campaigns that grow, as as fast or as slow as potential or existing customers are added. The Harvard Business Review describes challenges around scale as "the difficulty of spreading something good from those who have it to those that don't - or at least don't yet." The HBR calls it "the problem of more."

Microsoft Kinect made gesture recognition, motion sensing, and hand controls popular. Now Google has acquired Flutter, which offers a Mac application that turns the webcam into a remote control system for navigating applications. Marketers will need to begin preparing for voice and gesture-based intent signals. I've been ringing the bell for years. Algorithms are about to change again.

Awareness for the launch of generic top-level domain names may have puttered out, but the first new extensions will soon become available for public use, including .Nike and .AOL, as well as .Boston, .music, .home and .inc.

B2B marketers are upping their investments in the content they produce and distributing it on more social channels compared with a year ago. Some 58% plan to increase content marketing budgets during the next 12 months versus 54% last year, according to a study conducted by Brightcove and the Content Marketing Institute.

In a Pew Research Study conducted between April and May 2013, Pew Research found that 56% of Internet users have used a search engine to look up their own name to see what information is available about them online -- up from 22% who did that in 2001.

Understanding the nuances of the Hispanic market such as online buying behavior, family oriented culture, and propensity to engage and buy more from brands offering loyalty programs becomes more important as the population of this market segment continues to increase in the United States.

When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. We covered search last week. Here are a few social challenges the company had to overcome.

Detours around a dead end are common. So go ahead. Optimize your mobile search strategy, but forgetting to update information in Bing and Google engines or Citysearch directories, navigation apps and maps, review sites, daily deals and GPS-enabled marketing solutions only frustrates consumers. It turns out the quality of information in local business listings isn't keeping up with consumer demand and expectations.

Do you have the characteristics of a successful search engine optimization expert? Companies now expect their SEO experts to become proficient in content marketing and social campaigns. A recent study attempts to define what it takes to succeed. It calls these folks "best in class," but for the sake of the recap of the findings, we'll call them "successful."

Traffic to luxury brand Web sites rose 10% so far this year compared with last, with five brands -- Ralph Lauren, Coach, Michael Kors, Louis Vuitton and Gucci -- capturing 75% of traditional online market share, and 68% mobile, per a luxury brand trend report. Aside from search engines, Yahoo properties, Facebook, YouTube, eBay, Amazon and others drive traffic, but marketers might not realize how much each contributes.