They have become the most talked about media types since the dawn of the Web. Some won't be around in 10 years. It's more interesting to know that search engine marketing didn't make the list. Not a bad thing, really. It just provides fodder to the theory that search will become the backbone technology, integrate more finely with the operating systems, and respond to voice, location and browser history, especially on smartphones. Technology will prompt the industry to find a new definition for advertising and marketing. What made the list?

Agency holding companies are gobbling up search agencies. They snagged coveted companies, signing the best deals to create memorable and mind-blowing campaigns that reap real business results for brands. The media, information, marketing and technology sectors saw 1,128 transactions worth $94 billion deals announced in the first three quarters of 2014, per a report released Thursday.

Google has increased the maximum reward for hackers seeking to find and decode bugs in the company's Chrome browser to as much as $15,000 per bug. But the limit seems adjustable. Last month, the company awarded $30,000 for what it calls a "very impressive report."