by Laurie Sullivan on Oct 16, 1:10 PM
Does remarketing make sense -- and should the messages serve up on the home screen of mobile devices?
by Laurie Sullivan on Oct 15, 10:01 AM
It's hardly a secret that Microsoft, Google and Yahoo store typed search queries, each for a specific length of time. So it cannot come as a total surprise that OK Google, Apple Siri, and Cortana do the same for spoken queries. This week, saving data came back into the news when folks realized Google also saves every voice search query.
by Laurie Sullivan on Oct 14, 12:23 PM
Locally targeted campaigns can make or break online strategies through digital interactions by consumers. Deloitte expects to influence $0.64 of every $1 spent in retail stores by the end of 2015, or $2.2 trillion. That influence translates into ways that brands can interact with consumers locally -- much of it through search.
by Laurie Sullivan on Oct 13, 10:34 AM
Google's Knowledge Graph keeps people searching for answers on the search engine by providing information in results rather than requiring people to click through to the Web page. Answer boxes give us quick answers. The Info Panel presents searchers with answers about basic queries directly in the search engine results page, and searchers then go about their business with no further interaction.
by Laurie Sullivan on Oct 12, 5:07 PM
Messaging apps continue to delve deeper into search features. This morning Google contributed to a $100 million investment in Symphony Communications Services, and I learned about Symphony's search features for its personal messaging tools such as the ability to search through conversations, tokens and terms; hashtags, cashtags and mentions; among others things.
by Laurie Sullivan on Oct 9, 12:06 PM
Consumers use different apps for a variety of reasons. Microsoft engineers have published a paper on the ways to connect data in siloed apps. It disrupts the natural flow of information -- not only for marketers, but consumers too.
by Laurie Sullivan on Oct 8, 12:20 PM
The Walt Disney Co. showcases 10 startups Wednesday afternoon in its second accelerator program. With the Techstars network behind the endeavor, entrepreneurs develop media and entertainment products with the possibility of some sort of collaboration with major companies. All from this year's program have tie-ins to Disney in the works, according to executives.
by Laurie Sullivan on Oct 7, 12:03 PM
The future for location-based and in-vehicle data doesn't begin and end with a search query through an on-board WiFi connection in the dashboard.
by Laurie Sullivan on Oct 6, 10:36 AM
Remembering someone special through a memorial fund pays it forward through a tribute. What's "it"? Whatever expertise and kindness the person gave to the community. In this case, Bill Caspare gave much of his time to developing a budding online advertising industry.
by Laurie Sullivan on Oct 5, 10:05 AM
Images and videos have become the hot ticket to attract consumers looking for holiday gifts. In fact, product ads or product listing ads (PLA) on Amazon, Bing and Google have become the first point of entry for consumers searching for computers, smartphones, televisions, jewelry clothing, shoes and other items.