Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when "intrusive interstitials" are used. How will this change affect search marketers?

What's the old saying? Don't burn bridges. Scott Linzer recently discovered the industry is smaller than many think.

Considering the importance of customer experience, even in search engine advertising and marketing, how should marketers view the future? And how does the customer experience fit in?

The agency-advertiser relationship continues to change as targeting options and technology mature. The targeting gives marketers more control over their search buys, but how will this require brands and their agency partners to rethink strategies?

Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital. He says brands should expect an increasing amount of fragmentation through connected cars, smart TVs, virtual reality and augmented reality.

Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and 20% want more product information, according to a recent study.

Proposed European Union legislation could give publishers new rights to charge Google, Bing, Yahoo and Facebook along with other news and content aggregators when they post snippets of news in queries on search engines or in news feeds on social sites. For publishers like About.com and TheBalance.com -- both IAC companies -- creating a giant pay wall presents a double-edged sword.

All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday.

Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 -- up 3,000% on estimated spend for 2016 -- bringing new paid-search opportunities.

A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That's how many describe Google's defunct modular mobile phone design called Project Ara.