Television News Daily Editions for September 2014
Television News Daily - Tuesday, Sept. 30, 2014
From Silly To Profane: Publicity Materials Sent To TV Columnists Run The Gamut
AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
Fox Comedies Score Big Sunday Laughs
Downward Signals For TV, To Be Ignored At Your Peril
Media, M&A Deals Explode, Deal Volume Hits Nearly $51B
How Apple's Cross-Device Achievements Leaves Us With Unfulfilled Potential
National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
Video Dominates Talk At AOL's Programmatic Upfront
The Seed For Conde Nast Online Was Planted Somewhere Else
Dos Equis Gets Into Halloween 'Spirit'
AOL, MSN Enlarge Content-Sharing Partnership
TV Producers Trying To Live-Tweet Their Way To Success
Citizens Financial Group Returns To TV
Brand Advocates Are Plentiful, Knowledgeable
Agency Execs: Programmatic TV Will Pick Up In 2015
NEW! Geico's Halloween-Themed Ad Urges Consumers Not To Make Bad Decisions, Like Teens In Horror Movies
Marriott Hotel Starting A Red Bull-Like Channel
NHL And Go-Pro Make An Upclose And Personal Kind Of Video Deal
Television News Daily - Monday, Sept. 29, 2014
Controversy Is Difficult to Generate When No One Gets Offended Anymore
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
TV Marketing Blitz: Still Loud, Confusing -- And Necessary
CBS Grabs Thursday Night, But ABC Registers Uptick
Downward Signals For TV, To Be Ignored At Your Peril
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Facebook Has Big Ambitions For Its Relaunched Atlas Platform
The Audience Day Part
NBCUx Extends Programmatic Digital Ad Sales Tech
TV Producers Trying To Live-Tweet Their Way To Success
Havas, Universal Music Group Tap Mirriad For Native Video Ads
Tremor Video Adds 7 Demand Side Partners
Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Burt's Bees Makes TV Debut
Hispanic Millennials, Not What You Think
Dunkin' Runs Video Contest For Dark Roast Launch
MPA Launches New Cross-Platform Measurement Service
This Video Has Apple Bent Out Of Shape
Comcast's Snarky Comments To FCC Are Uncharacteristic, And Possibly A Miscalculation
Television News Daily - Friday, Sept. 26, 2014
Just In Time For The Jewish High Holidays, Fox Celebrates 'The Simpsons'
Media Stocks Dip, 21st Century Fox Hit Hardest
Comcast-Time Warner Deal: Everybody's Got Something To Say
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
Hub Network Morphs Into Discovery Family Channel
Digital Set-Top-Box Users Growing For Netflix
Disney Moves Its Princesses And 'Frozen' Girl's Lines From Mattel To Hasbro
MiTu Partners With Maker Studios For Hispanic Content
Twitter Tempts Hollywood Studios With Targeted Ads
Integral Launches Tool To Measure Impact Of Viewability Rates
The Ad Sentiment Index
ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Watch ABC App Adds Features Making It Easier To Comment, Post Clips
Over The Top: Big, Diverse Disruptive Force
Television News Daily - Thursday, Sept. 25, 2014
Thursday Night On ABC: How To Get Away With Garbage
Roger's Tree House: No Girlz Allowed
SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
Bounce TV Sees Bounce In Upfront Advertisers
TV Advertisers Face More Regulatory Scrutiny
Popchips' Next Stage Includes TV, Redesigned Site
Turns Out TV Everywhere Authentication Isn't Too Tough
VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
Netflix Streaming Up 350% Since 2011
Brands Must Be The Second Screen, Twitter The Third
AOL Canada Goes Full Programmatic
Rethinking Viral Video
New Platform Will Link Customer Data Across Channels, Devices
NEW! Oh, What A Tangled Web We Weave In Skittles' First-Ever Halloween Ad
StubHub Promises 'Only Good Surprises' At Checkout
Delano Hotel In Las Vegas Is 'Defiantly Inspired' -- Whatever That Means
ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Television News Daily - Wednesday, Sept. 24, 2014
Ties That Bind: Discovery's 'Tethered' Revives Reality-Show Memories
First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
Cable Networks, Video Services On Hunt During Fall Broadcast Season
Winning With 'Viewing Moment' Targeting
OTT Biz To Hit $6B In USA By 2020
Lycra Launches Global TV Campaign
Sideswipes
WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
Video Ads Come To Rewards Network Kiip
'Gotham,' 'Scorpion' Score Well In Prime Time
Sony PlayStation TV Set For Mid-November UK Launch
FTC Sends Warning Letters To Major Advertisers
Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
Television News Daily - Tuesday, Sept. 23, 2014
'Gotham' Is The Best New Show Of The Fall Season
Simulmedia, Nielsen Team To Measure Small Cable Nets
ExtendTV Extends Programmatic Video To Local Advertisers
Media Vets Start 'BRaVe' Advisory Firm
Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
'Madam Secretary' Wins 14M Viewers
Lisa Sherman Is New CEO Of The Ad Council
NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm
Cars Plus TV Shows Equal Social Buzz, But For Whom?
One Cheer For Commercials
AT&T, Amazon Prime Team Up On New Deal
Let's Party Online! What? How?
Funny Or Die: Using Humor To Connect
Television News Daily - Monday, Sept. 22, 2014
The Show Goes On: 'Fashion Police' Eyes Future Without Joan
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
Sounds Of Change For TV Industry: Squealing Wheels On A Curve
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
Is Facebook Making A Play For Twitter's Second-Screeners?
Capital One Wins Title Sponsorship Of Orange Bowl
Chernin/AT&T's Otter Buy Fullscreen
Unilever Launches Retail Program Around NCAA Football
Subaru Remembers Summer Of Love For Outback
Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
Consumers Like Relatable, Non-Obnoxious CE Ads
The Numbers That Make Boomers Number One For Many Marketers
Conde Nast Entertainment's Non-Salacious Series About A College Girl Porn Star
Television News Daily - Friday, Sept. 19, 2014
They're Highly Touted, But These Shows Remain Unconvincing
C3 Deals Help NBC Win Season
Marketers To NFL: 'Do We Have Your Attention Now?'
TV Programmatic: The Best Of All Possible Worlds?
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Digital Video Views On Rise
What's Your TV Name? Or Are You Just 'CATV'?
Google To Fund Content For Some Top YouTube Creators
Are YouTubers Really Stars? Hollywood Struggles To Acknowledge It
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
Digital Video Growth Drives More Efficient CPMs
Video Content Holds Consumers' Attention Span Longer
Nissan Signs Up As Exclusive Sponsor Of 'The Voice'
Volkswagen's Latest Video Ushers In Future of Branded Content
FirstBank Targets Mid-Sized Business
Twitter Pushes Networks to Tweet, Tweet, Tweet This Premiere Season
YouTube's Revenues Rising At 23% A Year, Says Analyst
YouTube Investing More Millions Into Video Stars
Television News Daily - Thursday, Sept. 18, 2014
Too Big To Fail: Why The NFL On TV Is Still On Top
CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
Digital Video Views On Rise
Tribune Publishing Partners With Contend For Native Advertising Deal
TVGN To Transform Into POP
Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Adaptive Media Launches Video Ad Management Platform
Women 50 And Over Are Not Your Parent's Boomers
Research: Credible One-Message Ads Work Best
Samsung Tops Landor's Breakaway Brand List
Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
ITVBe Channel To Launch With Diet Coke As Main Sponsor
Twitter Pushes Networks to Tweet, Tweet, Tweet This Premiere Season
TV Anywhere...But The Desktop
Advocates Urge FCC To Block AT&T's Merger With DirecTV
How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This Year
Deep Thinking On Second Screens And TV Everywhere
So What's A Hit TV Show?
T/V Multitaskers: Positive Or Negative For Advertisers?
HuffPo Eyeing Expansion Into Documentaries
Maker Is 'Just For Laughs'
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
Find Your Niche: Lessons From A Widescreen Film Festival
Television News Daily - Wednesday, Sept. 17, 2014
Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
Football Players Who Flopped In NFL Want To Go Back To College Days In DISH Ad
Twitter Expands Audience Targeting Tools
OTT Faces Challenges, Consumers Stay With Linear TV
Tom Brady Uses All His Time-Outs In Ad For UGG Australia
Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
Smart TV Gains Momentum
London Live Not Allowed To Relax Local Content Quota
How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This Year
Tweeting About TV: Overrated Or Vital?
Longer TV Spots May Be Better
Networks Should Help Viewers Dump Their TV Trash
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