Just 37% of viewers have signed up because of a specific show in 2025 - down from 39% in 2024 and 41% in 2023, Hub Entertainment Research says.

Nearly 25% of American households spend over $100 a month on streaming and subscription services. The average American household currently pays for an average 5.4 subscriptions.

Women's live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions - up 131% vs. the year before - from 30,322 commercial airings (up 37%)

Netflix has four of the top five and six of the top 10 streaming revenue generating titles from a Best Picture nominee. The biggest overall was "All Quiet on the Western Front."