About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.

A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those airings on ad-supported paid streaming platforms. TVision finds the viewability rate is 75% for free streaming and 74% for ad-supported/paid streaming.

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% higher, with Pepsi 16% over the average.