There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or delayed viewing.

The non-profit trade association for the ad-supported TV industry says June's streaming viewing share is 32.6% (excluding YouTube) for long-form content with advertising - up from 31.4% in May.

Netflix continues to lead with around 6 million gross global subscription additions - driven by returning series, according to Parrot analysis, including its blockbuster "Squid Game" series.

Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.

On a daily basis, 63% of the global online population consumes social media video content, with broadcast and streaming daily usage at 47% and 46%, respectively, followed by video games (34%) and podcasts (19%).