• Cable Networks To Average 24M Subs By 2029: S&P
    by Wayne Friedman on Sep 24, 9:39 AM
    Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
  • Cable Net Ad Plunge: Falls 6%
    by Wayne Friedman on Sep 17, 8:00 AM
    Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billion in ad revenue vs. the year before. S&P projects continued steady erosion, dropping to $16.3 billion in 2029.
  • Midterm Political TV Ad Spend Up 22% To $10.8B
    by Wayne Friedman on Sep 3, 8:51 AM
    For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend - $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.
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