The good news is that overall, for the bottom line, player numbers remain stable.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before."

Content spend hikes will also come from global sporting events like the World Cup and the Winter Olympics in Milan - with higher content spend coming for streaming/CTV platforms.

Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.