• Will Sprint Buy Radio Shack?
    Radio Shack, which has been undermined by the rise of electronics sales online, is in talks with creditors about a potential bankruptcy filing, said an investor. As part of the plan, wireless provider Sprint is in talks to buy up to half the leases for RadioShack's retail stores as the 94-year-old electronics company prepares for bankruptcy, according to Bloomberg News. RadioShack has 4,300 stores in North America. Those that Sprint does not take would close.
  • In India, It's A Big Year For Trucks, Too
    Indian Truck makers, including commercial trucks, are spending a lot more money on branding and advertising in the country. Even though a big chunk of the volume is business trade, companies Tata and Ashok Leyland are going to B2C via TV advertising and print campaigns to tout their vehicles. Tata is sponsoring an Indian Premier League cricket team, and Ashok has tapped Mahendra Singh Dhoni, captain of the Indian national cricket team, as its brand ambassador.
  • Next Up, Super Bowl 50
    Now about next year's Super Bowl. What? It's too early to start talking about that? Nonsense. It's Super Bowl 50. And that means big trouble in the Bay Area, which has the fortune, or misfortune, of hosting it next February. The brunt of it will fall on San Francisco proper. While the game is at Levi's Stadium, the masses will be in the city. So will most of the events and NFL Experience.
  • Coca-Cola Preps Fairlife Launch
    Coca-Cola's Minute Made division is beginning to sell a premium-priced, protein-boosted milk under the Fairlife label. The company, which is serving as distributor not manufacturer, is launching a national ad campaign timed with next month's launch. Priced about $3.98 to $4.20 for a half gallon the product is cold-filtered, per the company, which says the process gives the lactose-free drink 50% more protein, 50% less sugar and 30% more calcium than conventional milk.
  • Whole Foods Faces Challenging Future
    Take a walk with Whole Foods co-founder and CEO John Mackey as he strolls the aisles of his Austin, Tex. flagship. Now Mackey has to navigate challenging waters: his success has created hazards since dozens of competitors using the same fresh-food model have sprung up. Earnings were down last year, and suddenly irrelevance looms. For the first time in Whole Foods' history, the chain is running national ads to the tune of $15 million to $20 million.
  • Brit Retailer Selfridges Goes Gender Free For A Month
    London's Selfridges department store is nixing gender this spring on three floors of its Oxford Street flagship. It will replace men and women's collections with unisex or gender-neutral shops. The "Agender Project" involves similar strategies in the beauty and accessories floors, where mannequins will be replaced with film, photography and music to highlight collections. Stores in Manchester and Birmingham stores, as well as its online site, will also feature gender-neutral spaces as well.
  • Kindness May Change Perspective On Airlines
    That "Saturday Night Live" sketch where the obnoxious flight attendants bid passengers "Buh bye!!" is close to the truth. People hate airlines, and a new study suggests that some kindness might change that. "Sometimes in a technology-riddled world, we all can benefit from a few therapeutic reminders to reset our moral compasses," says the IdeaWorksCompany report, "Boost Ancillary Revenue Through Empathy, Competence and Kindness.
  • Bob Dylan Markets His Crooner Foray Exclusively To AARP
    To promote his album of Sinatra covers, "Shadows In The Night," Bob Dylan gave only one print interview, and that was to "AARP The Magazine." "Bob [Dylan] intentionally wanted to reach the AARP audience," said Bob Love, editor in chief of the magazine, "And he thought that this record would be more appreciated by people who have more wisdom and experience in life."
  • University Of Phoenix Sees Record $57.7 Million Value As Super Bowl Host
    Thanks to what has become the highest-rated and most-watched Super Bowl ever, as well as the highest price ever charged for a 30-second commercial, the University of Phoenix garnered $57.7 million in media value during the Super Bowl on NBC. That's according to Comcast-Spectator division Front Row Analytics. Those numbers almost double the media value MetLife Stadium received as host venue for Super Bowl XLVIII last year.
  • Honda Talks Racing With Formula F1 Site
    Honda has unveiled its Formula One digital presence ahead of McLaren-Honda's first appearance during the Australian Grand Prix. The Honda Racing F1 site has content from both Honda and McLaren's social media feeds, the result being a behind-the-scenes look at Honda's Formula One operation. The site, developed by DigitasLBi and Lost Boys, will show teaser content ahead of the first race next month. The idea is to celebrate engineering feats over the high-octane heroics of motorsports.
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