MARKETING: TRAVEL
by Jeffrey K. Rohrs on Aug 13, 11:29 AM
One of the great parts of being a parent is that your children reacquaint you with the games of your youth. Recently, this happened to me at our block party when my kids joined an impromptu game of Freeze Tag on a neighbor's lawn. You remember Freeze Tag, right? Avoid the touch of the kid who's "It" or find yourself frozen in place until another competitor taps you back to life. Yes, the punishment in this game is that you're immobilized while everyone around you runs around, free as the breeze.
MARKETING: TRAVEL
by Gary Leopold on Aug 6, 6:24 AM
Often overlooked, this audience presents unique challenges and opportunities.
MARKETING: TRAVEL
by Mark Simpson on Jul 30, 7:20 AM
The online travel industry has changed: travel agencies now provide a one-stop shop for everything from airfare and room and board to transportation and tours, hotels and car rental agencies are teaming up, and airlines aren't the only ones offering frequent traveler programs.
MARKETING: TRAVEL
by Vicky Hastings on Jul 23, 8:27 AM
With the ability to take great pictures on their phones, travelers are sharing vacation photos with their personal networks more than ever. Instagram, the popular mobile app, enables users to manipulate photos with filters and then post, like and comment on other's pictures. It's an application with great potential for travel brands because it's used extensively by bloggers, and consumers are catching Instagram fever, too. If you haven't considered Instagram for your brand, it's time you did.
MARKETING: TRAVEL
by Jeffrey K. Rohrs on Jul 16, 6:11 AM
With summer travel season squarely upon us and airlines desperately looking to increase profitability, airplanes are seemingly packed like never before. The pressure put on staff to gate-check bags, ensure a timely boarding process, and troubleshoot last-minute seating challenges is tremendous. Passengers find themselves equally stressed by the TSA gauntlet, cramped quarters, and the shrinking set of free amenities. Talk about a powder keg of potential in-flight problems.
MARKETING: TRAVEL
by Chat Joglekar on Jul 13, 7:03 AM
The heated discussion over the value of flash sales on sites like Groupon and Living Social indicates that this high profile marketing tool doesn't work for all hotels. While not surprising that steep discounts can drive substantial room bookings, it comes at a high cost to hoteliers given the deep rate cuts and commissions for the flash sales services.
MARKETING: TRAVEL
by Harvey Chipkin on Jul 10, 7:09 AM
From a recent article in the New York Times: "Among young Parisians, there is currently no greater praise for cuisine than 'trs Brooklyn,' a term that signifies a particularly cool combination of informality, creativity and quality."
MARKETING: TRAVEL
by Gary Leopold on Jul 2, 7:21 AM
Enrich the family travel experience by speaking to kids in a language they understand.
MARKETING: TRAVEL
by Vicky Hastings on Jun 25, 6:20 AM
Savvy travel marketers know advertising in newspaper and magazine email newsletters generates solid results. But the class of online-only lifestyle brands publishing daily or weekly emails is becoming increasingly important, and, in some cases, more influential than its traditional media outlet competitors.
MARKETING: TRAVEL
by Perry Allison on Jun 22, 11:45 AM
The headline of this piece might be a bit misleading as it references affluent travelers, and I am going to tell you a personal story. I'm not exactly an affluent traveler, but bear with me while I paint you a picture. It's a cold night in Boston in December, and I am at a fundraising event for a wonderful local organization.