• MARKETING: TRAVEL
    The Mysteries Of Mobile
    Mobile is awesome and it is the future, but we seem to have a lot of mixed messages on mobile. Here are some thoughts and stats on the mysteries and misconceptions of mobile.
  • MARKETING: TRAVEL
    Back To School Means Back To Basics For Hotel Marketers
    Remember when all you needed was a cool lunchbox and a No. 2 pencil to be ready for the new school year? Those were the days!
  • MARKETING: TRAVEL
    Data, Meet Strategy
    The hotel business used to be about location, location, location. Now it's about data, data, data. Unlike location, however, data alone might not ensure success. A strategy has to go along with it. That's the position of Michael Wilson, senior director of product strategy for Webtrends, a 20-year-old company that was early in the data game "You won't be collecting the right data if you don't have a strategy for using that data," said Wilson. "Once you have a strategy, you can use the data to optimize customer experiences. If you don't have the expertise to use data correctly then ...
  • MARKETING: TRAVEL
    Email For Travel - Building A Better Program
    In the past year, I've written about the importance of Social, Mobile, and even wearables, and the role they're all playing in travel marketing today. I haven't spent much time discussing email, however - the foundation of any digital strategy that continues to deliver year after year, despite being declared dead more often than disco. Every time the bloom falls off the promise of a new, "sexier" channel or strategy, email is still there - innovating, driving tremendous revenue, and proving again and again that a smart email program can deliver results like no other.
  • MARKETING: TRAVEL
    Working On The Unused Vacation Crisis
    Maybe the travel industry should take a new tact that embraces work.