• MARKETING: TRAVEL
    Want Better TripAdvisor Rankings? Do These 3 Things
    To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top - you know it, your staff knows it. But what will it take for your property to be in the top 30 search results, placing you on the first page of results for your destination?
  • MARKETING: TRAVEL
    Packaged Tours Brought To Life
    With "experience" and "local" the two most-used words in marketing travel these days, it might be a good idea to check out what the U.S. Tour Operators Association (USTOA) is doing to bring local experiences to the attention of travel agents and consumers. Because, while hotels, cruise lines and other suppliers might talk about local experiences, the entire purpose of a tour is to collect them..
  • MARKETING: TRAVEL
    Planning Vs. Doing: You Can't Automate What You Don't Have
    I have forgotten how many hotels I've crashed in; it has to be in the thousands at this point. While I have had many great experiences at these hotels, I had yet to experience what I would call a "wow" marketing moment after being on the premises. Sure, I've received thousands of promotional emails, informing me of events that happen throughout the year. But those go to everyone, blissfully unaware that the only reason I was there was to speak at a conference.
  • MARKETING: TRAVEL
    Going Native
    Native advertising emerges as a way for travel brands to build brand awareness and engagement.