• MARKETING: TRAVEL
    Holiday Season Ad Stampede: Can Travel Marketing Rise To The Surface?
    Though we may not want to admit it, Christmas is right around the corner, and with it comes one of the busiest seasons for travel marketers. It's not a secret that during the holiday season everyone amps up their advertising for one last push before the end of the year, and it can be a challenge to stand out in all the advertising noise.
  • MARKETING: TRAVEL
    Consumers Love Convenience, And The Travel Industry Should Take Note
    I'm sure I'm not the only one who views any complex travel planning with a mixture of stress and terror. As part of a generation that's become very accustomed to ordering a cab through one press of my Apple Watch screen, I feel that pretty much everything should be this easy.
  • MARKETING: TRAVEL
    Message Therapy
    In the 1960's, Marshall McLuhan, a philosopher and public intellectual, famously said, "The medium is the message" - meaning it is the media platform itself that is most important - not the content of what the medium is delivering.
  • MARKETING: TRAVEL
    Bring The Playtime Of Vacation To Snap
    The increasingly popular social platform Snap (formerly known as Snapchat) has allowed consumers to share their experiences around the world in real-time. It also allows a great opportunity for hotel brands to use the platform to reach consumers in a different, more meaningful way. If done right.
  • MARKETING: TRAVEL
    Top Down: Strategic Data Targeting For The Entire Funnel
    Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let's take a deeper dive into the different use cases for strategically applying that data throughout the marketing process.
  • MARKETING: TRAVEL
    Why Everyone Should Be Exploring VR
    The opportunities to leverage this powerful technology are more accessible than ever.