by Jan Rezab on Oct 26, 11:38 AM
Creating a digital marketing campaign isn't a simple task. Especially for travel brands, who tend to be competing with a number of other similar companies during peak seasons, it's extremely important to stand out. Of course, creating a strong campaign on social requires a lot of time, energy, and resources across different departments.
by Harvey Chipkin on Oct 19, 10:32 AM
In the last couple of weeks, leaders of two luxury lodging brands discussed expansion plans - and looked at the world in very different ways.
by Matthew Bailey on Oct 12, 10:34 AM
This was a very interesting experience in contrasting marketing strategies. I spent nearly a week speaking at a travel conference at a Disney World Resort and came away deeply impressed at the strong narrative delivered throughout my experience. The depth of the Disney narrative and the clarity of the message was reinforced throughout every aspect of my activities.
by Jan Rezab on Oct 5, 11:00 AM
Among apps, websites, social networks, and call centers, there are a number of ways to get in touch with travel companies nowadays. For consumers, this means a lot of options and is a good thing. For travel companies, this means a lot of channels to keep up with and can seem daunting. But it also means that there are a lot of ways you can understand your audience, and a lot of ways you can adapt your services to meet their needs.
To read more articles use the ARCHIVE function on this page.