• MARKETING: TRAVEL
    3 Course Corrections Travel Brands On Social Should Make Right Now
    Creating a digital marketing campaign isn't a simple task. Especially for travel brands, who tend to be competing with a number of other similar companies during peak seasons, it's extremely important to stand out. Of course, creating a strong campaign on social requires a lot of time, energy, and resources across different departments.
  • MARKETING: TRAVEL
    Risks And Rewards Of Extending A Luxury Brand
    In the last couple of weeks, leaders of two luxury lodging brands discussed expansion plans - and looked at the world in very different ways.
  • MARKETING: TRAVEL
    Decreasing The Ever-Increasing Digital Marketing Gap
    This was a very interesting experience in contrasting marketing strategies. I spent nearly a week speaking at a travel conference at a Disney World Resort and came away deeply impressed at the strong narrative delivered throughout my experience. The depth of the Disney narrative and the clarity of the message was reinforced throughout every aspect of my activities.
  • MARKETING: TRAVEL
    Do You Know Who's Tweeting Your Airline?
    Among apps, websites, social networks, and call centers, there are a number of ways to get in touch with travel companies nowadays. For consumers, this means a lot of options and is a good thing. For travel companies, this means a lot of channels to keep up with and can seem daunting. But it also means that there are a lot of ways you can understand your audience, and a lot of ways you can adapt your services to meet their needs.