MARKETING: TRAVEL
by Dave Spector on Jan 26, 3:11 PM
While the items have changed immensely since 1984 (nobody wants a dot matrix printer or box of floppies this year), the sentiment behind the list stays the same: Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper.
MARKETING: TRAVEL
by Harvey Chipkin on Jan 19, 9:45 AM
When Kinko's started in 1990, the idea of a social media network like Twitter would have been pure sci-fi. And there are some skeptics who believe that using social media for marketing remains somewhat of a sci-fi-like mystery, but Bernard Perrine, who co-founded the office services giant (later sold to FedEx) believes that Twitter can be used as a productive marketing tool.
MARKETING: TRAVEL
by Todd Wilson on Jan 12, 10:00 AM
I help companies create customer journeys - cross-channel communication strategies that (ideally) reach customers how and when they want to be reached with relevant, useful, and timely information. Email is one channel we spend a lot of time with in particular, because for many clients it's the core of their customer journey. For many industries - like Retail, for example - these email journeys can be fairly straightforward. For Travel, however, the ideal email customer journeys are often far more complex.
MARKETING: TRAVEL
by Gary Leopold on Jan 5, 9:45 AM
Thawing U.S.-Cuba relations signal the coming of a new tourism reality.
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