• MARKETING: TRAVEL
    What Do Hotel Marketers Want For Christmas?
    Before we break for the holidays, we asked our staff, client GMs, revenue managers, hotel owners and partners to tell us what's at the top of their professional holiday wish list.
  • MARKETING: TRAVEL
    Targeting Customers Is No Longer Enough
    It's not enough to target customers. Now you have to remarket to them. That's the conclusion of a recent survey by Adara Global, which uses, yes, Big Data from travel and hospitality companies, to generate new revenue and cement customer relationships through marketing programs.
  • MARKETING: TRAVEL
    Taking (A Little) Stress Out Of Holiday Travel
    It's the most wonderful time of the year, right? Packed flights, fully booked rooms, gift card purchases, and so on. As with the retail industry, many in the travel industry rely on smart holiday season strategies to help finish their fiscal year in the black.
  • MARKETING: TRAVEL
    Traveling By Tribe
    Togetherness shapes motivation for travel.