• MARKETING: TRAVEL
    Are You A Hotel Marketing Dinosaur? 8 Ways To Avoid Extinction
    My partner and I attended a fancy dinner at a major tourism conference recently. We were seated next to the GM and director of sales & marketing for a fairly large independent resort. When they asked about our company, we explained who we are and what we do.
  • MARKETING: TRAVEL
    140 Characters Of Fame
    Rainn Wilson, who played the quirky Dwight Schrute on "The Office" TW show, recently tweeted a number of caustic, okay vicious, comments about US Airways service because a connecting flight had left prior to departure time - causing the cast of the show to miss a scheduled appearance in Scranton, Pa., where the TV show takes place. Some of the tweets were pretty graphic, and I'll spare you those, but, clearly, somebody like Wilson has a tremendous number of followers and impact.
  • MARKETING: TRAVEL
    Right Reaction When Things Go Wrong Is Key
    Airline travel has become so common for many of us in business that we sometimes look on the airlines themselves like utilities - companies that provide an essential service that (with rare exceptions) we take for granted and don't acknowledge unless something goes wrong.
  • MARKETING: TRAVEL
    Cruise Industry Missing Positive PR Opportunities
    People love a good PR disaster. As if there were a bright red beacon attached to your brand, a company can find itself attracting unwanted attention faster than a blink of an eye. As of late, the cruise industry has been under this kind of extreme scrutiny following a rash of public relations nightmares across a number of cruise lines.
  • MARKETING: TRAVEL
    With More Casinos In The Northeast, Odds Need Readjusting
    Casino marketers face the challenge of too much competition.