• MARKETING: TRAVEL
    If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations asAmerican Idol, the Super Bowl, the Obama presidential campaign, ...
  • MARKETING: TRAVEL
    Maximizing TV + Video
    For marketers, it's all about the screen now. And while so much focus is on video, there is still power in television - and more power in maximizing campaigns that combine video with TV. The trick, as with all new media, is to do it right and there are multiple companies claiming that they hold the key.
  • MARKETING: TRAVEL
    The New World Of Travel
    Six key insights for an industry on the move.
  • MARKETING: TRAVEL
    Give Moms A Guilt-free Trip
    Shopping for family vacations takes on a new level of effort when you're in the market for travel arrangements and sleeping accommodations for six. Can the rental car fit four car seats along with all our luggage? Did I remember to pack must-have blankies and binkies? Are we ready for inevitable delays and temper tantrums? I'm exhausted just thinking about it.