• MARKETING: TRAVEL
    Which Hotel Group Got The Most Check-ins Over The Last Year?
    Not too long ago, the best way to document a trip was by making a scrapbook or a physical photo album. While glued Polaroids, taped airline tickets, and picture books held memories of travel and vacations, that process has in part been taken over by documentation over social media. Now, we upload a picture of us on the beach, we share a video of an adventure during a trip, or we check-in at a hotel in a status update. Suffice it to say, people have turned to the internet to document and share their travel experiences.
  • MARKETING: TRAVEL
    Booking Made Simple; Should Marketing Be Next?
    You've seen all the statistics about how many websites consumers visit before booking a trip - 5, 10, 15 - Expedia, Kayak, TripAdvisor, Booking.com, etc. One result has been a resurgence in the use of travel agents in recent years, including among millennials.
  • MARKETING: TRAVEL
    Owning The Connected-Traveler Journey
    For many years now, the marketing industry has been experimenting with delivering customized solutions for brands using technology. Finally, in the last 10 years we have seen a true breakthrough in digital disruption. It's a new world.
  • MARKETING: TRAVEL
    Everyone In Travel Needs To Welcome The HENRYs
    Fast-growing customer segment is a key target for upscale and luxury brands.