• MARKETING: TRAVEL
    3 Marketing Lessons From The Top Travel Brand Videos On Social
    Digital video is taking off as a marketing tool, and brands are using it in more and more creative ways on social media. For travel brands - which can benefit from showcasing the visual elements of the experiences they offer - it's especially important to have a strong video strategy.
  • MARKETING: TRAVEL
    'First Class' Marketing Relies On Customer Experience
    Google put rumors to rest in mid-July, unveiling its direct-booking interface, which allows consumers to find and book hotels on Google maps without leaving the Google environment. This latest advance is just one reason the online travel-booking business is getting more competitive. Other new entrants such as Amazon and TripAdvisor are flexing their muscles too, while established players like Expedia and Priceline consolidate.
  • MARKETING: TRAVEL
    Making The Virtual Real
    So you're walking down the street and a virtual avatar JetBlue crew member in a storefront window addresses you in a very specific way - commenting on your hat, the way you walk, whatever. You have an exchange with the avatar, which turns out to be pitching for the airline. The avatar has all the attributes of a hologram/virtual being but then at the end of the exchange a live person steps out, gives you a hug and a gift certificate for a flight on JetBlue.
  • MARKETING: TRAVEL
    It's Time For Travel Agents To Embrace The Disruption
    For many years, I have been working with travel agents through trainings and conferences. I am continually impressed at how some have creatively built their niche and developed their business. Equally, I am amazed at how many are not prepared for the next few years. Too many are unaware of the changes that have already transpired.
  • MARKETING: TRAVEL
    Travel On Instagram: July 2015 Trends
    Travel is one of the most popular topics on Instagram, and with the new trending feed in the app, being part of and effective in niche topics has become increasingly important. Now that we're at the peak of summer travel, an analysis of 5.8 million travel-related photos (tagged with #travel, #vacation, #tourism, etc.) from July surfaced interesting trends around related topics, ideas, and brands.
  • MARKETING: TRAVEL
    The New Face Of Love: Trends Reshape Honeymoon Traditions
    People travel for love. And love has always been an emotion our industry has done a great job of capitalizing on. But like many aspects of travel, marketplace and societal trends are reshaping how people are thinking about and consuming one of love's ultimate celebrations-the honeymoon.