• MARKETING: TRAVEL
    My 2-Year-Old's Take On The Sharing Economy
    My two-year-old is learning how to share. She knows if she does not share her toys, then word will spread around the neighborhood and nobody else will want to play with her. Or at least that's what we tell her to encourage a more open mind about parting with her toys. Sharing economy sites like Uber and Airbnb also recognize good sharers. They highlight positive reviews which in turn steers more demand toward the better Uber drivers and Airbnb hosts. Uber and Airbnb can also pinpoint precisely which drivers and hosts need help with customer service as poor service reflects ...
  • MARKETING: TRAVEL
    The Traveling Kind: Philanthropic Habits Revealed
    New study by Tourism Cares reveals travel as the new face of philanthropy.
  • MARKETING: TRAVEL
    Is Sharing Good Business?
    While your parents told you that sharing is the nice thing to do, it was a lesson that the lodging industry is learning decades later. With Airbnb leading the way, variations on the accommodations-sharing concept are emerging, even exploding. A couple of entrants that seem to have gained traction in the wake of Airbnb's growth are InvitedHome, which allows travelers to stay in fancy resort homes; and NightSwapping, where travelers gain virtual currency by sharing their own homes-in exchange for the ability to stay in the homes of other people.
  • MARKETING: TRAVEL
    Who Gets To Define 'Creepy'?
    The Washington Post published a profile of TripAdvisor last week. In their 15th year of operation, TripAdvisor has almost 900 employees and has recently moved into a $120 million complex outside of Boston. Containing over 250 million reviews and receiving 160 new submissions every minute, this travel review site has become a stalwart in the travel industry.
  • MARKETING: TRAVEL
    Seeing The Big Picture: Drones On The Horizon
    As photography use explodes, drones emerge as a new intrusion to the travel experience.