• MARKETING: TRAVEL
    For Travel Marketers, The 'January Jump' Is A Big Missed Opportunity
    In the travel industry, it's somewhat of a "public secret" that January is one of (if not the) top months for researching and booking travel in many parts of the world. In the U.S. alone, up to 65 million travelers take flight and enjoy spring break getaways. Year after year, we see this surge in spring and summer travel searches during January and throughout the first quarter, the so-called "January jump."
  • MARKETING: TRAVEL
    The Force Of Habit
    In this month's "Harvard Business Review," former P&G CEO A. G Lafley and Rotman professor Roger Martin talk about the power of simple habit in shaping our brand and product decisions. According to the pair, many decisions are not taken due to an active and positive interest in a product, or even its sector, but by simply following the path of least resistance.
  • MARKETING: TRAVEL
    Does Tech Sell Rooms?
    How important is the latest in technology to a traveler's decision to stay in a hotel? Obviously, good (and ideally free) Wi-Fi is a given - but how much stock do hoteliers put in marketing their tech abilities? Marketers for tech-forward hotels place a priority on promoting it, but with qualifications because while everyone might appreciate and understand a great bed or restaurant, technology is more complex.
  • MARKETING: TRAVEL
    Everyone In Travel Needs To Welcome The HENRYs
    We're always looking to define and segment our audience so that we can better understand and target customers. Think YUPPIES (Young Urban Professionals), DINKS (Double Income No Kids), MARPIES (Middle Aged Rural Professionals), YUMMIES (Young Upwardly Mobile Mommies), MOBYs (Mommy Older, Baby Younger) and more.
  • MARKETING: TRAVEL
    Prognosticating On The Prognostications: Trends For The Future Of Travel Marketing
    A review of 2017 predictions reinforces the challenges and opportunities ahead.