• MARKETING: TRAVEL
    6 Sales And Marketing Metrics Every Hotel Owner Cares About
    Hotel owners and asset managers are frustrated. They no longer want to hear about "branding initiatives" or fuzzy math from their management teams ... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.
  • MARKETING: TRAVEL
    'Hubbing' Social Media
    Social media has become a bit like Old MacDonald and his farm - with a Facebook posting here and an Instagram photo there, here a tweet, there a tweet...
  • MARKETING: TRAVEL
    Making Your Airline Experience Exceptional
    Ah, the glamour of air travel. Wide, spacious seats and aisles with smiling passengers, good food, and quiet, uninterrupted time to ponder the miracle of traveling in comfort at 30,000 feet.
  • MARKETING: TRAVEL
    What Can Native Advertising Learn From 'Homeland' And Jason Bourne?
    I'm a big fan of spy shows like "The Americans," "Homeland" and the "Bourne" movie series. The top operatives in these programs have one common thread in that they are able to assassinate somebody plus make it look like it was an accident. That is what truly makes them a rare pro. Native advertising done right also takes a pro.
  • MARKETING: TRAVEL
    The Millennial Mindset: Not Just For Millennials
    Travel brands are appealing to more than a demographic.