• MARKETING: TRAVEL
    5 Simple Ways Hotel Marketers Can Attract More Corporate Accounts
    How much of $289.8 billion would you like?
  • MARKETING: TRAVEL
    Hyatt Control Room Takes Social To A New Level
    Picture a room in Omaha with Hyatt associates looking at screens filled with social media home pages, with a focus on Twitter. In shifts, they watch 24/7 to see what guests, past guests and potential guests are saying to each other, to Hyatt and to their friends and family about their experiences with or opinions of Hyatt hotels.
  • MARKETING: TRAVEL
    Content Marketing, Social Media, And Travel
    As a former editor and content strategist way back when the internet was still shiny and new, I'm absolutely thrilled by the renewed focus on content marketing today. Back in the late '90s, those of us who specialized in content often found ourselves repeatedly trying (and often failing) to describe to marketing and IT clients - especially the IT clients - what exactly our jobs entailed.
  • MARKETING: TRAVEL
    5 Ways To Heat Things Up
    You've just spent nine months booking romantic getaways, social events, and business travelers. Now you must convince mom and dad that your hotel is the best place for their family's summer vacation.
  • MARKETING: TRAVEL
    What Travelers Want On Mobile
    Companies in the travel and hospitality industries know that in order to keep customers engaged with their brand, they must deliver simple, seamless experiences. Now more than ever, this is true in the digital space. When booking travel online, consumers value helpful and informative experiences — with an increasing focus on accessing services via mobile devices. So, how can brands deliver this type of mobile experience for today’s always-connected, on-the-go consumer? It all starts with understanding what these consumers want, and how we can deliver it to them. The Travel Consumer’s ...