• MARKETING: TRAVEL
    3 Ways Hotel Marketers Can Tap into The Authenticity Trend
    Bill and Britney, a couple in their 20s, decide to take their first vacation together. Britney opens her laptop and starts searching while Bill takes to his tablet to see what he can find.
  • MARKETING: TRAVEL
    Hotels Are In The 'Hood
    Every hotel and hotel brand now realizes that an important goal is not only to be a base for exploring the destination in which they're located, but to really be the guest's guide to the area - in any way possible. The reasons are many: associating the property with the destination; creating a stronger relationship with the guest; and building up the destination so people will travel there and perhaps stay at the hotel.
  • MARKETING: TRAVEL
    'Frictionless' Purchasing And Marketing Opportunity
    By now, just about everyone has read about Apple Pay and how this time things will be different - people will actually have the ability to easily use their phones to pay for products and services everywhere, and the masses will finally embrace "plastic-free" (or "frictionless") transactions. I agree with those who think Apple Pay will be a game-changer - because of the security it provides, the partnerships with major banks and credit cards, and the scale only Apple can offer.
  • MARKETING: TRAVEL
    How Smart Storytelling For Airline Brands Creates Engaged Fans
    Social media is one of the strongest ways for brands to convey their identity and maintain close communication with consumers. The advent of social allows companies in any industry to have a unified, direct line of contact with fans 24 hours a day, 7 days a week, 365 days a year. As such, social provides a crucial opportunity for brands to differentiate themselves and show their fans why their story is valuable - one worth caring about.
  • MARKETING: TRAVEL
    Storytelling On Steroids: Marriott Ups The Game
    Marriott focuses further on developing great content and memorable stories .