• MARKETING: TRAVEL
    A Mess Of Millions: OTAs And The Truth Behind Their Unpaid Hotel Taxes
    The OTAs have been spending a lot of time in the courtroom lately. What's behind the courtroom drama? Unpaid hotel taxes. The figures are eye-opening, the depth is staggering. Here is the shocking truth surrounding the striking tax disparity facing our industry.
  • MARKETING: TRAVEL
    Optimize Your Website To Capture Last-minute Travelers
    Booking a vacation can call for a substantial amount of advance planning and budgeting for travelers - but today, it doesn't have to. The questions around what drives travelers to book last-minute trips, and why they make the last-minute travel purchases they do, are changing in many ways. Travel professionals understand these industry-wide changes are underway. What's harder to understand is why some travelers wait until the 11th hour to book, and how to convince them to convert when they're finally ready.
  • MARKETING: TRAVEL
    Visit Philadelphia Loves Visiting New York
    You might think that Philadelphia would be wary of its big-city neighbor, New York - both competing fiercely for tourists. But it turns out that Brotherly Love extends to Philadelphia's long-running and persistent wooing of New York travel media. Visit Philadelphia, the tourism marketing arm for the city, has been sending delegations to New York since 1999 - sometimes once a year, sometimes more - rarely not at all. There are several consistencies around the events: an interesting venue, good food - and actual news.
  • MARKETING: TRAVEL
    Promotors Breed Promotors
    I knew this saying was true, but to see tangible examples is always an amazing find. After examining the results of many Net Promotor Score Surveys, this principle becomes a consistent gold mine throughout the exercise.
  • MARKETING: TRAVEL
    Standing Up For Everyone
    Travel is all about equality.