• MARKETING: TRAVEL
    How To Attract More Millennials
    For years, the travel industry has buttered their bread by catering to the Baby Boomers. It makes sense that people who are retired and have plenty of free time would travel more than average. But over time, Gen Y has grown up and now represents a massive opportunity for the travel sector with around 70 million people in the 18-34 age bracket.
  • MARKETING: TRAVEL
    How Travel Brands Can Excel At Social Customer Care In 2015
    Social media has transformed the way customers speak with brands. Among its many benefits, social media has created a place for customers and clients to reach brands easily and quickly at any time of the day.
  • MARKETING: TRAVEL
    Holiday Gifts: 17 Free Tools That Make Hotel Marketing Easier
    Every day you learn about new software, emerging social media channels and burgeoning review sites. And every day you wonder how you will ever manage it all.
  • MARKETING: TRAVEL
    Sharing Gives Marketers More Mileage
    'Tis the season of sharing and a good time to talk about the importance of having your marketing messages shared on social media. A timely gift comes from the folks at ShareThis, a company that tracks and analyzes social media sharing. Their research shows that travel, not surprisingly, is a highly shared subject, and they have some interesting numbers to share, including:
  • MARKETING: TRAVEL
    Improving The In-Flight Experience With Mobile
    Several years ago, I had the opportunity to talk with the CEO of a major low-cost airline. As we were discussing their in-flight customer experience, he stopped for a second and bemoaned the fact that the airline had spent so much on seat-back entertainment (the headrest video screens that some carriers provide on flights). "I've been on so many flights in the last several months," he said, "but I haven't seen a single person watching them. They're all watching their laptops instead."
  • MARKETING: TRAVEL
    How Far Will A Name Travel?
    If you ever want to play a good party game, try the one where you have people attempt to guess a name or word that still has its .com address available. There's nothing more exciting than checking on GoDaddy, Network Solutions or similar sites and having that "Congratulations" pop up to salute your ability to find a name that can still be registered. It's not easy.