• MARKETING: TRAVEL
    Test Your Tourism PR IQ
    Think you're up to date on how to manage travel public relations programs? Take this quiz to see whether or not you're operating like a pro.
  • MARKETING: TRAVEL
    Creating A Destination After Media Exposure
    Talk about eyeballs. An estimated 4.7 billion people will be watching the London 2012 Olympics on one kind of screen or another. That's almost 10 billion eyeballs - enough to give anyone a headache just thinking about it.
  • MARKETING: TRAVEL
    The Pet Peeve: Official Mascot of the Business Traveler
    If you're a travel marketer on the hunt for an incredible sponsorship opportunity, have I got a great one for you! For years, business travelers have been a disorganized bunch with little collective voice. But now, thanks to the amplified magic of social media, they have a mascot to call their very own-The Pet Peeve(R)!
  • MARKETING: TRAVEL
    TripAdvisor: Great Enabler Or Evil Empire?
    Everyone has an opinion.