• MARKETING: TRAVEL
    Is Airbnb Launching The Era Of The Travel Ecosystem?
    It's been another busy year of record-breaking for Airbnb, and the once-plucky start-up has continued to make its ambition clear.
  • MARKETING: TRAVEL
    One Person, Multiple Devices And Channels
    When two people visit Amazon's website, they get two different experiences based on their past histories with the retailer. This "Amazon effect" has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples.
  • MARKETING: TRAVEL
    Technology: Bringing True Efficiency To Travel Marketing
    Travel marketers big and small now live in a golden age of tools for reaching the right customer with the right message for driving results-whether that be hotel bookings, cruise sales, ticket sales or on-location visits.
  • MARKETING: TRAVEL
    From Fashion To Fitness: Luxury Brands Are The Next Wave Of Disruption In Hospitality
    The travel industry is constantly being disrupted, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend in hotel and travel disruption is coming from a new breed of unlikely players within the luxury brand space. Over the course of 2015, brands have surprisingly taken the leap into the hospitality industry, from a plan by West Elm to launch a line of boutique hotels, Equinox expanding into hotels earlier this year, and Karl Lagerfeld's decision to launch his own brand of hotels.
  • MARKETING: TRAVEL
    Influencing The Travel Influencers
    Social media influencers provide opportunities and challenges for travel brands looking to leverage these increasingly important and influential voices.