With social media successfully connecting consumers and brands, it might be tempting to cut email -- an older, less glamorous marketing tactic -- from next year's budget. But recent research findings caution against putting a travel brand's subscriber-based electronic newsletter, a high-performing workhorse, out to pasture.
It's summer. The only double-dip I want to be thinking about is one involving an ice cream cone and some chocolate hard shell. But right now that phrase, "double-dip," and that other word, recession, are causing all travel marketers to take a hard look at Q4 and ask how we keep people traveling despite another dive in confidence and investment balances.
The lines were out the door and down the hall at one session of the Meeting Professionals International World Education Conference in Orlando recently, the largest annual gathering of meeting planners. Many planners were shut out of the session which was titled, "Smart Phones = Smarter Meetings." It was run by James Spellos, a meetings technology guru who is founder and president of a consultancy called Meeting U.
Logos take on new importance with evolving media.