Back To The Basics: The Core Marketing Tools You Need In The Travel Industry
    When a traveler visits a new destination for the first time, they often don't know where to look to find out what's going on, what's coming up and where the go-to hot spots are. In other words, there's no Yelp for events.
    Making The Change From Old Media To New
    Michaela Guzy is a one-woman reflection of what has happened in the media in the last few years. After reaching high-level positions at publishing houses like Conde Nast and American Express Publishing, she dropped it all to start a website called OhThePeopleYouMeet (OTPYM) - dedicated to travel adventures focused on, well, the people you meet when traveling.
    OTAs Better At Engaging Consumers Offline Than In Social Media
    As hotels and airlines look to renegotiate their contracts with online travel agencies (OTA), they may want to take a closer look at how well each OTA performs in driving consumer conversations offline and online. Since social influence has a proven impact on sales, a quick chat at the water cooler or a Facebook Messenger discussion about an upcoming vacation or weekend getaway is a leading indicator of who will secure the booking. Right now, TripAdvisor, Expedia.com and the other OTAs are outperforming hotels and airlines in this all-important battle for share of conversation.
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