• MARKETING: TRAVEL
    Virtual Reality Not Seen As Substitute For Travel
    As virtual reality and artificial intelligence make their way into the travel industry, consumers may not be fully on board.
  • MARKETING: TRAVEL
    The M Word: We Aren't Who You Think We Are
    Travel and adventure-seeking have a new, greater importance in the Millennial lifestyle. They are taking more vacations than ever, with 70% reporting the desire to visit every continent. They place a premium on authentic travel experience: cultural appreciation, living like a local, and off-the-beaten-track experiences are more sought after than partying and other "traditional" tourist activities. I think this is awesome. It's a wonderful trend that inspires tourists to go further, learn more and become more aware of their world.
  • MARKETING: TRAVEL
    Modern Marketing Means Mobile Messaging
    The move to messaging as a primary form of communication between companies and consumers is, if anything, accelerating - and it's time for marketers to be sure they are at least up to date on what this channel might mean for them and their specific products.
  • MARKETING: TRAVEL
    The IoT Checks In: Bringing Connectivity To Luxury Hotels
    One of the oldest industries in the world is poised to pave the way forward for one of our newest technologies, the Internet of Things (IoT). Luxury hotels could be the frontier that finally moves the vision of IoT fully connected living from CES displays to real life. Frankly, given all the efficiency and cost saving advantages the IoT could bring the hospitality industry, it's almost surprising it hasn't happened yet. (McKinsey finds that IoT hype actually understates the full potential.) So it seems appropriate now to take a moment to imagine how we should communicate this revolution to the ...
  • MARKETING: TRAVEL
    Thinking About The Unthinkable
    Recent terrorist attacks remind all of us in travel that we need to consider the impact and plan for the unthinkable, while still celebrating life.
  • MARKETING: TRAVEL
    Turn Your Destination Into An Event For New Visitors
    Tourist destinations face the ongoing challenge of driving visits. Something new-a restaurant, attraction or hotel-certainly can help keep a destination's message fresh from year to year. But, what about seasons when there's simply nothing new to talk about? How do you attract new visitors while keeping loyal guests returning year after year?