• MARKETING: TRAVEL
    Yep, The Affluent Can Improve Their Social Status. How? By Traveling
    Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) expensive new possessions. Want to get a leg-up on the neighbors? Buy a new Mercedes or Rolex or Gucci purse. But there's only so many pairs of Louboutins a person can buy before needing something "more."
  • MARKETING: TRAVEL
    Programmatic Video Moves The Needle For Travel
    If programmatic video is the future of advertising, then, in the words of the great science fiction writer William Gibson, "The future is already here - it's just not very evenly distributed." The distribution varies from industry to industry, simply because some are better suited than others. Accounting, for instance, may benefit less from great video ads than travel.
  • MARKETING: TRAVEL
    Three Cheers For The Red, Blue - And Neutral
    Once again, a Washington hotel proves it's possible to capitalize on political excitement without upsetting potential customers. As was the case with The Jefferson hotel pushing a puppy for president (see my column), the equally venerable Mayflower Hotel (part of Marriott's Autograph Collection) launched a campaign earlier this year positioning itself as the city's "official bi-partisan" hotel. Upon check-in, guests are asked to select a red or blue guest room key card, signifying #TheMayflowerVote. - and triggering an informal straw poll. Of course, any guests who aren't interested in being polled can simply request a standard room key.
  • MARKETING: TRAVEL
    Don't Miss The Boat: Data 101
    As a travel marketer, there are myriad ways you can spend budgets to sell rooms, cruises, vacation packages, and everything in between. Unfortunately, you don't always know who likes what, why they would be interested in your product, or even if they're even in the market to buy.
  • MARKETING: TRAVEL
    A Voice Drives The Future Of Travel
    Possibilities abound for speech recognition to fuel better experiences in travel.