MARKETING: TRAVEL
by Harvey Chipkin on Jun 16, 9:33 AM
As the Hollywood screenwriter William Goldman famously said, "Nobody knows nothing." He was talking about nobody knowing how well a movie will do once it's released. But the same may go for any kind of hard data on Millennials - despite their being the most-studied group since, well, Baby Boomers.
MARKETING: TRAVEL
by Todd Wilson on Jun 9, 2:00 PM
Oh, Facebook, you've changed. The decreased organic reach of the Social Media bell cow has been well documented for some time now; brand likes and follows (and the ability to generate them) have slowed to a trickle with the enhancements to Facebook's interface and the changes to their business model.
MARKETING: TRAVEL
by Gary Leopold on Jun 2, 8:29 AM
Tourism Cares, brought together people and companies to help in the restoration efforts of the Miami Marine Stadium and Virginia Key Beach Park in Miami.
MARKETING: TRAVEL
by Dave Spector on May 27, 10:34 AM
New metric powers RevPar, ADR and AOR.
MARKETING: TRAVEL
by Harvey Chipkin on May 19, 9:30 AM
It's 2014. Do you know where your website is? Redesigning a website takes a huge investment in time and money. The question is: how often do you do it? And how do you respond to the way people use the Internet?
MARKETING: TRAVEL
by Todd Wilson on May 12, 9:44 AM
As marketers, we tend to get very excited by new technologies - and the opportunities they create for us to get closer to our customers. Sometimes these new ideas and channels provide astounding opportunity (such as mobile); sometimes they're just distractions that never come to fruition (how's your Second Life avatar these days?).
MARKETING: TRAVEL
by Gary Leopold on May 5, 10:00 AM
New affluent study reveals marketing opportunities.
MARKETING: TRAVEL
by Ryan Bifulco on Apr 29, 10:00 AM
We used to drive to see a travel agent to book our family vacation. What if your house, watch or car knew you well enough to book your next trip? Can inanimate objects and devices from our daily lives leverage enough data to make our vacations more enjoyable? Sounds way off in the future but the Internet of Things is already here. Twice as many things are connected to the Internet as people.
MARKETING: TRAVEL
by Dave Spector on Apr 28, 10:06 AM
A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country.
MARKETING: TRAVEL
by Harvey Chipkin on Apr 21, 10:00 AM
The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in "Field of Dreams." But in an era of social media, the tie-ins and marketing potential increase exponentially.