MediaDailyNews Editions for June 2018
MediaDailyNews - Tuesday, June 19, 2018
Unilever's Weed: 'Trust Is Everything For A Brand'
Nielsen, FreeWheel To Measure OTT And VOD Viewing
Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years
Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
ARF Audience Measurement Conference Tackles TV, Encourages Innovation
Tru Optik Rolls Out Cross-Device OTT Measurement Solution
Brands Want To Buy Programmatically From Publishers - Are They Ready?
A Lighter, Tighter, More Purposeful Cannes Lions Festival
Americans Have Difficulty Identifying Facts, Opinions In News
Google Invests $550 Million In To Strengthen Its China Foothold, Distribution
Adware Found To Take Pictures Of Desktops On Infected Machines
Internet Of Things Tech Spending Heading To $1.2 Trillion
AT&T's OTT Plans Become Clearer: A One-Stop Shop For Entertainment
'O' Magazine, Hearst Digital To Launch In Fall
TV Is The New Black
SpotX To Launch Connected TV Education Series
MediaDailyNews - Monday, June 18, 2018
Unilever Bans Influencers Who Buy Followers
Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates
Zenith: Mobile Advertising To Overtake TV By 2021
Discovery Offers Exclusive Ad Package Of Top TV Shows
Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
Second Thoughts: 5 May Be Too Short, Some Say
Cannes Kicks Off With Attendees Lamenting The Lack Of Star Power
Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
MobiTV Preps 'MobiTV Connect' To Boost Streaming Of Pay TV
BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
Despite Scandals, World Cup Remains Marketers' Draw
Apple Inks Deal With Oprah Winfrey In Original Content Push
Want To Hear Some Data Compliance Horror Stories? I'll Need To See Your Passport First
Schlage Takes Innovative Programmatic Media-Buying Approach To TV
'Over 50s' Pay For TV
Comcast's Bid For Sky Cleared By European Commission
MediaDailyNews - Friday, June 15, 2018
Report: FBI May Be Looking Into U.S. Media Trading Practices
Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
What Will Comcast's Fox Offer Mean For Hulu?
U.S. Daily Newspaper Circ Dips 10% In 2017
CEOs Who Belong In Hell
Need A News Fix? Turn To OTT
Media Merger Mania: Tens Of Billions Just To Buy TV Shows
Simulmedia Starts Transparent TV
IAB Tech Lab Releases VAST 4.1 For Public Comment
As TV Landscape Shifts, Upfront Reflects Changing Clout
Consumers Say Their Social Media Ad Engagement Is Eroding
Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Searchmetrics Launches SEO Consulting Practice Based On Data
Why Advertisers Shouldn't Leave Facebook
Vienna Tourism Board Campaign Reveals Schiele's Art Still Controversial
Dentsu Aegis Network Taps Gyro's Hein As Chief Communications Officer
Studio Acquires AI Tech Firm For $200 Million
MediaDailyNews - Thursday, June 14, 2018
Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
World Cup TV Ad Sales Hit Goals At NBCU
Comcast Makes 19% Higher Counter-Bid For Fox
LiveRamp Partnership Brings People-Based Marketing To Bing
Placed Attribution For TV Connects To In-Store Visits
It's The Audience Data, Stupid
Social Media Wanes As Source Of News, Due Mostly To Declines At Facebook
Brand Awareness Key Driver For Video Advertising
News Publishers See Acceptance In Pay Models, Mainly From The Left
WPP Shareholder Revolt Fizzles
Home-Based Streaming Climbs, Multiple Device Ownership Grows
Accenture, Programmatic And A Look To The Future
Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
MoviePass Hits 3 Million Subscribers
IPG Reminds Cannes Goers They're On Duty
Consumers Globally Keen On Free, Ad-Supported Streaming Video Options
MediaDailyNews - Wednesday, June 13, 2018
Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
LinkedIn Introduces Carousel Ads For Sponsored Content
Cannes 2018 Will Give Attendees What They Want (Or Say They Want)
Podcasts Attract Bigger Advertisers In More Upfront-Like Buys
Reddit Introduces Native Video Ad On Mobile, Desktop
CBS Starts Live Events Business Division
AT&T-Time Warner Deal Earns Court Approval
After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
Citizenship Question On Census Could Skew Results, Advertisers Say
May's TV Ratings Narrow Losses, Young Viewers Decline
World Cup Sponsorship, The Wasted Budget That Can Only Backfire
Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Watching Movies On TV
SpotX Partners With Sharethrough On Outstream Video
MediaDailyNews - Tuesday, June 12, 2018
Report: 75% Of Multinational Marketers Are Reviewing Agency Rosters
Net Neutrality Repeal Takes Effect
Media Stocks See Gains In Anticipation Of AT&T-Time Warner Decision
Six-Second Video Ads Positioned For Success
All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
News Organizations Seek Exemption From Facebook Political Ad Labeling
Podcast Revenues Top $300M, IAB Study Says
Reddit Displaces Facebook, Becomes No. 3 U.S. Website
Will Higher TV Ads, Retrans Fees Meet Bottom-Line Expectations?
Chevrolet, Toyota, Kia Tops In May Auto Ad Spending
4As, Greenberg Honored At ANA Educational Foundation Gala
Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
Advertisers, Other Groups Fight Proposal Expanding Celebrities' Right To Sue
Apple Teases Pay TV's Streaming Future
Behavioral Targeting For Health Care Takes Twist To Prove ROI
MediaDailyNews - Monday, June 11, 2018
Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
Samba TV Plans Cryptocurrency To Encourage Users To Share Data
Fewer TV Ads Translates Into Smaller Viewer Growth
World Cup TV Ad Sales Could Hit $600 Million
Oprah Gets Full-Fledged Museum Treatment In New Exhibition
Tales From The Crypto: Digital Advertising's Newest Horror Show
Omnicom's New Experiential Group
WPP To Undergo Overhaul To Support Digital
TV Marketers Grapple With Targeting Tools, Growing Costs
Making Sense Of Presidential Ratings, TV News Data
Advertisers Looking For Google Alternative
Connected TV Advertising Poised To 'Dramatically Increase'
MediaDailyNews - Friday, June 8, 2018
Turner Starts Live TV Digital Advertising Unit
Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Google Stops Accepting Political Ads In Washington State
C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
Adthena Finds Way For Brands To Compare Campaigns With Competitors
AAM, MPA Partner To Integrate Data Into Publisher Profiles
Frenemies: Fact Or Fiction?
New Amazon Fire TV Cube Lets Consumers Change Channels With Alexa
Google Publishes List Of AI Weapons Apps It Will Not Pursue
World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
Facebook To Launch Versions Of TV News Shows
Navigating OTT: Marketers Aim For Balance
Family In HBO Drama Is Eerily Similar To The Murdochs
Leading Pure-Play Digital News Publishers Plateau, Begin To Wane
Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
Podium Raises $60 Million To Grow Customer Platform
MediaDailyNews - Thursday, June 7, 2018
Slower TV Upfront Activity, Networks Worry About Reach
Puma Launches Global Media Review
Twitter's Latest Agency Road Show Touts LIVE, Brand Safety Upgrades
Data-Driven Video Ads On The Rise
Here's The Over-Under On The AT&T / Time Warner Deal
The Best Fall-Season Pilots
Streaming Services Must Adapt To Survive
Him Too: 'Today' Makes Hay Out Of Clinton #MeToo Interview
Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
More Than Gay: Marketers Miss Out On Larger "Q+" Audience
A New Paradigm For Advertisers
Traditional Media Stocks See Higher Gains, Digital Unchanged
NetElixir Ties Search Platform To Bing Ads
CMOs Report Big Increases For Digital, Not-So-Much For Traditional Media
In-App Mobile Video Ads Drive Display Dollars
Publishers Discuss How To Build Successful Paid Content
Do TV Apologies Make Good TV? Do Advertisers Care?
MediaDailyNews - Wednesday, June 6, 2018
Facebook Offers Brands In-App Ads
Acxiom Steps Up Licensing Consumer Identity Data: Strikes Deals With MRI, Kiip
Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Single-Digit Growth Projected For TV-Related Ads
Ogilvy's Big 'Re-Founding' Unveiled
Privately Held Screenvision Sold To Private Equity Firm
Ad Sales Veterans Launch Firm Targeting OTT, Podcasts
Sarah Sanders: I'm More Credible Than The Media -- Turns Out She's Right
In Nielsen Study, Many CMOs Still Say Measurement Doesn't Measure Up
Washington State Sues Facebook And Google Over Political Ads
ComScore Partners With PushSpring To Boost Mobile Executions
OTT Revenues Retain High Growth, But Slow Pace
The Next New Paradigm In Media Could Be Ambience
Hacking Cannes, Russian Style
TV Industry Tracks Toward Ad-Free Subscription Services
Has The Trump Bump Turned Into A News Slump?
Green Light Given -- But Will Murdoch Be Able To Serve Up Sky To Disney?
Netflix Stock Hits New Record: Up 121% YOY
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