MediaDailyNews Editions for June 2018
MediaDailyNews - Friday, June 29, 2018
Carat Taps Accenture Veteran As Next Global President
The Two Most Overused Words In TV News: 'Breaking News'
Study Finds Third Of Creative/Media Reviews Consolidated In Holding Cos.
Users Can Now See Ads Across All Facebook-Owned Entities
Direct-Brand Revolution Will Hit Media Industry Hard
Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV
News Media: Better Than You Think
UM Taps Mediabrands' Aakerlund As President Of APAC
Disney-Fox Deal Could Falter - Is Hulu The Key Piece?
Trump-Pence Campaign Asks For Funds To Combat Democrats' 'Media Machine'
Sling TV Adds Free Tier, A La Carte Channels For Purchase
Disney Taps Strauss To Lead Upcoming Streaming Service
Without Exposure, Viewability Is Flawed
WPP Launches 'Leaker' Probe
MediaDailyNews - Thursday, June 28, 2018
Publicis Media Wins Dunkin' Donuts Assignment
Disney Secures Antitrust Approval To Buy Fox Assets
Forecast: Netflix Could Grow To Nearly 90 Million Subs In 12 Years
Live Digital Ad Viewing Grows, Sports Is Key Driver
World Cup Ups Usage Of Streaming Video Platforms
MPA Introduces New Social-Media Data, Reports High Engagement
'Torture The Data Until It Confesses,' New Lotame Chief Strategy Officer Says
When It Rains It Pours At Bollore Group
Military-Grade Ad Verification: Q&A With CHEQ's Avital
Horizon Wins $60 Million Burlington Business
New Rules For Data In OOH Advertising
World Cup Being Won By Builders, Betting, Beer And Ronaldo
USA Today Network Launches Conservative Initiative
'Daily Beast' Offers Subscription Product
Mobile Becomes Big Component Of Long-Term TV Sports Deals
MediaDailyNews - Wednesday, June 27, 2018
Google Sunsets DoubleClick, Rebrands AdWords As 'Google Ads'
Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
Agencies Say Programmatic Has Been Re-Integrated With Conventional Media-Buying Groups
Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media Buys
NBCU Holds Top TV Ad Share For 2017-2018 Season
Cryptocurrency Ads To Run On Facebook
Publicis Seattle Brands Special Olympics USA
'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Instagram Buy Returns Big Rewards For Facebook
ABC Heats Up Summer
Dove Makes A 'No Filter' Promise, Adds Mark To Ads
Retail Driving Digital Ad Growth: Tech, Media, Entertainment Lead
TV News, Media And Truth: Separating Facts From High-Intensity Fiction
Hulu Taps Helfand To Lead Advertising Platforms
MediaDailyNews - Tuesday, June 26, 2018
May Hits Flat TV Ad Revenues
Gray TV Buys Raycom Media For $3.6 Billion
World Cup 2018: Brisk Ad Sales, But How Many Americans Will Watch?
CBS Extends Deal To Stream NFL Games
Video On Instagram Goes Pro
JFK Unsilenced Shows Consultancies Can Marry Creative And Data
Paid, Organic Show Equal Retention Rates
TV Cutbacks Everywhere - But Not News
Native Video Is Starting To Kill Off Intrusive Pre-Rolls
Kodish Departs Publicis Groupe
Short Sellers Up The Ante On WPP
AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
WPP Selling Shares In Globant
Google URL Inspection Tool Shows Marketers What The Search Engine Sees
MediaDailyNews - Monday, June 25, 2018
AT&T Makes AppNexus Acquisition Official
Welcome To The Triopoly
Supreme Court Expands Digital Privacy, Requires Warrants For Location Records
Up, Up And Away: 'Roseanne' Returns Without Roseanne
Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
FIFA World Cup Fever Continues
OTT Market Maturing, But 'Opportunity' For Growth Remains
Just Like Conventional TV, A New 'Big 4' Dominate OTT
Eyeo Launches Browser Extension To Tackle Fake News
Center For Blockchain Research Focused On Building Best Practices
AMC Networks Teams With BrightLine For OTT Ad Platform
Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
MediaDailyNews - Friday, June 22, 2018
Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
6-Second Commercials Are Dumb
AT&T Officially Unveils 'AT&T WatchTV' Service
The AT&T Nexus
MediaCom Clinches Media Grand Prix, Media Network Of The Year Honors At Cannes
Sorrell, Auletta Duke It Out In Cannes
Some Inconvenient Truths About TV As An Ad Medium
'High Times' Launches IPO To Expand Video, Events Business
The Gigabyte Economy: OTT Fuels Household Data Consumption
Measuring The Wrong Data Is Costing Marketers Billions
Nielsen Sets A New Tone
UTA, Cadence13 To Launch Podcast Network For Digital Video Stars
Complex Networks, iflix Enter SVOD Licensing Deal
PMI's Cannes: Enlisting Adland's Help In Promoting Alternatives To Cigarettes
SeeHer, Project YouDoYou Announce New Initiatives At Cannes
MTV To Produce Reboots Of Classic Shows For Streaming Services
Augmented Reality Tapped for Power Rangers Ad Campaign
Study: Programmatic Works Best For Publishers On Multiplatforms
MediaDailyNews - Thursday, June 21, 2018
Havas Group Unveils Part II Of Its 'Together' Strategy
Sorrell: Read And Scott Have The Right Stuff To Succeed Him
Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video Ads
Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise
Marketers Concerned About Lack Of Data On Consumer Buying Habits
Ad Growth Forecast Through 2023
Instagram Debuts IGTV, Channels Created By Users
Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
Apple Inks Deal With Sesame Workshop To Stream Children's Programming
Will This Be The Last Year For IPG's Global Women's Breakfast At Cannes?
It's About Time: First Ever Grand Prix In Creative Ecommerce
Amazon Displaces Google As U.S.' Most 'Valuable' Brand
Virtual, Augmented Reality Growing - And Growing Up
National Public Media Connects Sponsors With Audiences
Cannes Diary: Doubtfire Sighting, Football Viewing Parties, Sorrell's Revenge?
MediaDailyNews - Wednesday, June 20, 2018
Disney Sweetens Fox Deal, Outbids Comcast's Unsolicited Offer
Can A Blockchain Platform Restore Trust In Media Buying?
GroupM Upgrades 2018 Spending Forecast
U.S., China Will Account For Two-Thirds Of Global Ad Expansion
A Picture Worth A Million A Day: Facebook's TV Ad Spending
Connected TV Fastest-Growing Platform For YouTube
When Counterprogramming Becomes Counterproductive
Soccer's World Cup Is Great TV
AB InBev, Kiip Team For Mobile Campaign
Terrestrial Radio Still Dominates America's 'Share Of Ear'
Hagedorn On App Advertising: Less Is More
Dentsu To Cannes: We Think Up AI, Therefore We Are
Brexit? What Brexit? GroupM Declares UK Fastest-Growing Global Ad Market
Best Ads Of The World Cup (So Far)
Lies, Damned Lies And Cable News
125 Million Wearables To Ship This Year: IDC
MediaDailyNews - Tuesday, June 19, 2018
Unilever's Weed: 'Trust Is Everything For A Brand'
Nielsen, FreeWheel To Measure OTT And VOD Viewing
Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years
Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
ARF Conference Tackles TV, Encourages Innovation
Tru Optik Rolls Out Cross-Device OTT Measurement Solution
Brands Want To Buy Programmatically From Publishers - Are They Ready?
A Lighter, Tighter, More Purposeful Cannes Lions Festival
Americans Have Difficulty Identifying Facts, Opinions In News
Google Invests $550 Million In To Strengthen Its China Foothold, Distribution
Adware Found To Take Pictures Of Desktops On Infected Machines
Internet Of Things Tech Spending Heading To $1.2 Trillion
AT&T's OTT Plans Become Clearer: A One-Stop Shop For Entertainment
'O' Magazine, Hearst Digital To Launch In Fall
TV Is The New Black
SpotX To Launch Connected TV Education Series
MediaDailyNews - Monday, June 18, 2018
Unilever Bans Influencers Who Buy Followers
Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates
Zenith: Mobile Advertising To Overtake TV By 2021
Discovery Offers Exclusive Ad Package Of Top TV Shows
Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
Second Thoughts: 5 May Be Too Short, Some Say
Cannes Kicks Off With Attendees Lamenting The Lack Of Star Power
Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
MobiTV Preps 'MobiTV Connect' To Boost Streaming Of Pay TV
BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
Despite Scandals, World Cup Remains Marketers' Draw
Apple Inks Deal With Oprah Winfrey In Original Content Push
Want To Hear Some Data Compliance Horror Stories? I'll Need To See Your Passport First
Schlage Takes Innovative Programmatic Media-Buying Approach To TV
'Over 50s' Pay For TV
Comcast's Bid For Sky Cleared By European Commission
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