MediaDailyNews Editions for June 2018
- MediaDailyNews - Friday, June 29, 2018
- Carat Taps Accenture Veteran As Next Global President
- The Two Most Overused Words In TV News: 'Breaking News'
- Study Finds Third Of Creative/Media Reviews Consolidated In Holding Cos.
- Users Can Now See Ads Across All Facebook-Owned Entities
- Direct-Brand Revolution Will Hit Media Industry Hard
- Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV
- News Media: Better Than You Think
- UM Taps Mediabrands' Aakerlund As President Of APAC
- Disney-Fox Deal Could Falter - Is Hulu The Key Piece?
- Trump-Pence Campaign Asks For Funds To Combat Democrats' 'Media Machine'
- Sling TV Adds Free Tier, A La Carte Channels For Purchase
- Disney Taps Strauss To Lead Upcoming Streaming Service
- Without Exposure, Viewability Is Flawed
- WPP Launches 'Leaker' Probe
- MediaDailyNews - Thursday, June 28, 2018
- Publicis Media Wins Dunkin' Donuts Assignment
- Disney Secures Antitrust Approval To Buy Fox Assets
- Forecast: Netflix Could Grow To Nearly 90 Million Subs In 12 Years
- Live Digital Ad Viewing Grows, Sports Is Key Driver
- World Cup Ups Usage Of Streaming Video Platforms
- MPA Introduces New Social-Media Data, Reports High Engagement
- 'Torture The Data Until It Confesses,' New Lotame Chief Strategy Officer Says
- When It Rains It Pours At Bollore Group
- Military-Grade Ad Verification: Q&A With CHEQ's Avital
- Horizon Wins $60 Million Burlington Business
- New Rules For Data In OOH Advertising
- World Cup Being Won By Builders, Betting, Beer And Ronaldo
- USA Today Network Launches Conservative Initiative
- 'Daily Beast' Offers Subscription Product
- Mobile Becomes Big Component Of Long-Term TV Sports Deals
- MediaDailyNews - Wednesday, June 27, 2018
- Google Sunsets DoubleClick, Rebrands AdWords As 'Google Ads'
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
- Agencies Say Programmatic Has Been Re-Integrated With Conventional Media-Buying Groups
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
- The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media Buys
- NBCU Holds Top TV Ad Share For 2017-2018 Season
- Cryptocurrency Ads To Run On Facebook
- Publicis Seattle Brands Special Olympics USA
- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
- Instagram Buy Returns Big Rewards For Facebook
- ABC Heats Up Summer
- Dove Makes A 'No Filter' Promise, Adds Mark To Ads
- Retail Driving Digital Ad Growth: Tech, Media, Entertainment Lead
- TV News, Media And Truth: Separating Facts From High-Intensity Fiction
- Hulu Taps Helfand To Lead Advertising Platforms
- MediaDailyNews - Tuesday, June 26, 2018
- May Hits Flat TV Ad Revenues
- Gray TV Buys Raycom Media For $3.6 Billion
- World Cup 2018: Brisk Ad Sales, But How Many Americans Will Watch?
- CBS Extends Deal To Stream NFL Games
- Video On Instagram Goes Pro
- JFK Unsilenced Shows Consultancies Can Marry Creative And Data
- Paid, Organic Show Equal Retention Rates
- TV Cutbacks Everywhere - But Not News
- Native Video Is Starting To Kill Off Intrusive Pre-Rolls
- Kodish Departs Publicis Groupe
- Short Sellers Up The Ante On WPP
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
- WPP Selling Shares In Globant
- Google URL Inspection Tool Shows Marketers What The Search Engine Sees
- MediaDailyNews - Monday, June 25, 2018
- AT&T Makes AppNexus Acquisition Official
- Welcome To The Triopoly
- Supreme Court Expands Digital Privacy, Requires Warrants For Location Records
- Up, Up And Away: 'Roseanne' Returns Without Roseanne
- Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
- FIFA World Cup Fever Continues
- OTT Market Maturing, But 'Opportunity' For Growth Remains
- Just Like Conventional TV, A New 'Big 4' Dominate OTT
- Eyeo Launches Browser Extension To Tackle Fake News
- Center For Blockchain Research Focused On Building Best Practices
- AMC Networks Teams With BrightLine For OTT Ad Platform
- Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
- MediaDailyNews - Friday, June 22, 2018
- Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
- 6-Second Commercials Are Dumb
- AT&T Officially Unveils 'AT&T WatchTV' Service
- The AT&T Nexus
- MediaCom Clinches Media Grand Prix, Media Network Of The Year Honors At Cannes
- Sorrell, Auletta Duke It Out In Cannes
- Some Inconvenient Truths About TV As An Ad Medium
- 'High Times' Launches IPO To Expand Video, Events Business
- The Gigabyte Economy: OTT Fuels Household Data Consumption
- Measuring The Wrong Data Is Costing Marketers Billions
- Nielsen Sets A New Tone
- UTA, Cadence13 To Launch Podcast Network For Digital Video Stars
- Complex Networks, iflix Enter SVOD Licensing Deal
- PMI's Cannes: Enlisting Adland's Help In Promoting Alternatives To Cigarettes
- SeeHer, Project YouDoYou Announce New Initiatives At Cannes
- MTV To Produce Reboots Of Classic Shows For Streaming Services
- Augmented Reality Tapped for Power Rangers Ad Campaign
- Study: Programmatic Works Best For Publishers On Multiplatforms
- MediaDailyNews - Thursday, June 21, 2018
- Havas Group Unveils Part II Of Its 'Together' Strategy
- Sorrell: Read And Scott Have The Right Stuff To Succeed Him
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video Ads
- Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
- Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise
- Marketers Concerned About Lack Of Data On Consumer Buying Habits
- Ad Growth Forecast Through 2023
- Instagram Debuts IGTV, Channels Created By Users
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
- Apple Inks Deal With Sesame Workshop To Stream Children's Programming
- Will This Be The Last Year For IPG's Global Women's Breakfast At Cannes?
- It's About Time: First Ever Grand Prix In Creative Ecommerce
- Amazon Displaces Google As U.S.' Most 'Valuable' Brand
- Virtual, Augmented Reality Growing - And Growing Up
- National Public Media Connects Sponsors With Audiences
- Cannes Diary: Doubtfire Sighting, Football Viewing Parties, Sorrell's Revenge?
- MediaDailyNews - Wednesday, June 20, 2018
- Disney Sweetens Fox Deal, Outbids Comcast's Unsolicited Offer
- Can A Blockchain Platform Restore Trust In Media Buying?
- GroupM Upgrades 2018 Spending Forecast
- U.S., China Will Account For Two-Thirds Of Global Ad Expansion
- A Picture Worth A Million A Day: Facebook's TV Ad Spending
- Connected TV Fastest-Growing Platform For YouTube
- When Counterprogramming Becomes Counterproductive
- Soccer's World Cup Is Great TV
- AB InBev, Kiip Team For Mobile Campaign
- Terrestrial Radio Still Dominates America's 'Share Of Ear'
- Hagedorn On App Advertising: Less Is More
- Dentsu To Cannes: We Think Up AI, Therefore We Are
- Brexit? What Brexit? GroupM Declares UK Fastest-Growing Global Ad Market
- Best Ads Of The World Cup (So Far)
- Lies, Damned Lies And Cable News
- 125 Million Wearables To Ship This Year: IDC
- MediaDailyNews - Tuesday, June 19, 2018
- Unilever's Weed: 'Trust Is Everything For A Brand'
- Nielsen, FreeWheel To Measure OTT And VOD Viewing
- Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years
- Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
- Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
- ARF Conference Tackles TV, Encourages Innovation
- Tru Optik Rolls Out Cross-Device OTT Measurement Solution
- Brands Want To Buy Programmatically From Publishers - Are They Ready?
- A Lighter, Tighter, More Purposeful Cannes Lions Festival
- Americans Have Difficulty Identifying Facts, Opinions In News
- Google Invests $550 Million In JD.com To Strengthen Its China Foothold, Distribution
- Adware Found To Take Pictures Of Desktops On Infected Machines
- Internet Of Things Tech Spending Heading To $1.2 Trillion
- AT&T's OTT Plans Become Clearer: A One-Stop Shop For Entertainment
- 'O' Magazine, Hearst Digital To Launch OprahMag.com In Fall
- TV Is The New Black
- SpotX To Launch Connected TV Education Series
- MediaDailyNews - Monday, June 18, 2018
- Unilever Bans Influencers Who Buy Followers
- Consensus Forecast: U.S. Ad Market Will Expand At Nearly Double Recent Rates
- Zenith: Mobile Advertising To Overtake TV By 2021
- Discovery Offers Exclusive Ad Package Of Top TV Shows
- Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
- CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
- Second Thoughts: 5 May Be Too Short, Some Say
- Cannes Kicks Off With Attendees Lamenting The Lack Of Star Power
- Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
- MobiTV Preps 'MobiTV Connect' To Boost Streaming Of Pay TV
- BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
- Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
- Despite Scandals, World Cup Remains Marketers' Draw
- Apple Inks Deal With Oprah Winfrey In Original Content Push
- Want To Hear Some Data Compliance Horror Stories? I'll Need To See Your Passport First
- Schlage Takes Innovative Programmatic Media-Buying Approach To TV
- 'Over 50s' Pay For TV
- Comcast's Bid For Sky Cleared By European Commission
