MAD Agency Daily Editions for February 2017
MAD Agency Daily - Tuesday, Feb. 28, 2017
Report: Most Advertisers See Media As 'Complex Headache'
Adlandia Stakes Out Ad World's Not-So-Beaten-Path
MDC Posts 'Disappointing' 2.3% Growth
Oscar Flub Scores Big On Social Media
Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
Rauxa Taps Ku For New CIO Role
Mazda's Agency Hires New Chief Creative
Why TED Talks Should Target Kids
Producer of '10 Hours Walking in NYC as a Woman' Viral Video Cleared of $500,000 Lawsuit
NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'
REVOLVING DOOR: Adaptly Expands EMEA Coverage
BIZ DEV: Booking.com Adds Deutsch, Joan To Agency Roster
MAD Agency Daily - Monday, Feb. 27, 2017
Following Dentsu's 'Death by Overwork' Incident, Japan Launches Premium Friday
MEC's Kaplowitz Named New 4As Chief
Lowe's Selects Starcom For $300 Million Media Assignment
Oscars' Ad Pitches Diamonds As The Real Deal
Persol Embraces Modern Architecture In New Ad Campaign
Why Do We Get Dressed? UNIQLO Has The Answer
The Marketing Arm Appointed AOR For Aqua Pharmaceuticals
Becky, Peyton and Tera Share Their Life-Or-Death Stories In UCHealth Campaign
Hanoi to Hollywood
Amazon Cites First Amendment Protection For Alexa
The Sniping! The Criticism! Welcome To... The Oscars
NEW! Sport England Launches Latest 'This Girl Can' Campaign, Voiced By Maya Angelou
REVOLVING DOOR: Suzanne Michaels Named EVP, Creative Innovation At Leo Burnett And Arc
BIZ DEV: TEAM Enterprises To Handle Experiential, Retail Sampling For MillerCoors
MAD Agency Daily - Friday, Feb. 24, 2017
Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
GSD&M: 'I Pee with LGBT' (And You Can Too)
Change Metrics To Change Media
Miele Selects Barker For U.S. AOR Duties
Why Are Marketers Losing Confidence In Their Ability To Do Their Jobs?
IMM Partners With Sublime Skinz, The Trade Desk To Target Older Consumers
Another Agency 'Death By Overwork'
Nail's Branding Makeover For Tufts Floating Hospital
Kohl's, Macy's Struggle: Can Department Stores Ever Be Cool Again?
When Brand Ambassadors Alienate Your Customer Base
Half of Dissatisfied Consumers Always Opt Out of Email: Study
NEW! 'The Call That Comes After' Looks At Consequences Of Driving When High
REVOLVING DOOR: Smoke & Mirrors Hires Executive Producer
BIZ DEV: Pitch Awarded Branding Assignment For Blizzard Entertainment
MAD Agency Daily - Thursday, Feb. 23, 2017
Boring-Sounding TBWA Acquires Strange-Sounding Lucky Generals
Grey And Coty Part Ways
Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.
Groupon Targets Money-Saving Millennials, Moms In New Campaign
TBWA Worldwide Gets 'Lucky'
Gyro Taps Mike Harris For New Strategy Role
CMOs' Vision Crucial To Their Success
NEW! Be A 'Percent Donor,' Pleads Huawei Mobile
REVOLVING DOOR: Mike Cessario Named Creative Director Of Doner LA
BIZ DEV: Bob Gold & Associates Named AOR For Media & Entertainment Services Alliance
MAD Agency Daily - Wednesday, Feb. 22, 2017
Momentum Worldwide's Elena Klau Named to SportsBusiness Journal 40 Under 40
Publicis Groupe Has High Expectations For Viva Technology II
Kinetic's New Social-Mobile Approach To OOH Planning
Marita Scarfi Departs 72andSunny For PebblePost
McDonald's Lampoons Hipster Coffee Culture
WPP's Kantar Hires Marketing Vet Julie Kollman As Chief Research Officer
Obit: Media Planning Software Pioneer Stanley Federman, Dead At 78
Too Many Fish In The Sea: The Search For Brand Love
NEW! MailChimp Promotes Self Via Products With Names Similar To Brand
REVOLVING DOOR: Kat Gates, Jeffrey Castellano Named GCDs of Wunderman New York
BIZ DEV: TRACK DDB Named CRM AOR For Samsung Electronics Canada
MAD Agency Daily - Tuesday, Feb. 21, 2017
TBWA\Media Arts Lab Is Shifting the Way It Works With Apple
Omnicom Media Group Tops In New Business In 2016
Accenture Acquires Germany's SinnerSchrader
Haribo Imports UK Campaign To America
Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'
How You Can (And Should) Spend Less Time On Twitter
Music To His Ears
NEW! GEICO Launches Latest Round Of Pre-Roll Ads
REVOLVING DOOR: GALLEGOS United Adds Two Leaders
BIZ DEV: Diffusion Named AOR For USA Today Network
MAD Agency Daily - Monday, Feb. 20, 2017
Truth: Big Tobacco Is Profiling Minority Groups
Campbell Ewald Wins Clyde May's Account Brief
PuppySpot Launches First Ad Campaign
DDB Worldwide Chairman Says Media And Creative Should Never Have Separated; Envisions A Re-Marriage
CPG Consolidation Fever Heats Up, As Kraft Heinz Pursues Unilever
YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket
Labor, Cabinets, And Pieces Of Meat
NEW! 60-Piece Live Orchestra Plays When McDonald's Maestro Burger Ordered
REVOLVING DOOR: RAPP Worldwide Hires Tanya Shepley As SVP, Healthcare, U.S.
BIZ DEV: Doner London Named UK Creative Agency For Novotel and Mercure Hotels
MAD Agency Daily - Friday, Feb. 17, 2017
Philadelphia Ad Agency Slapped Upside the Head For 'Rough and Blighted' North Philly Font
Subway Recooks Cookie Notifications
Media Kitchen Opens In London
'Has America Lost Its Courage?' Asks Hiscox
The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
The Community Opens Office In London
Starcom Most Awarded Media Shop Of 2016
Why Voice Won't Replace Screen Search
Bubble Trouble
NEW! Break Out The Tissues When Watching Take Note's Emotional Video
REVOLVING DOOR: Jeff Benjamin Joins Barton F. Graf As Partner, ECD
BIZ DEV: Dacor Names Team One As AOR
MAD Agency Daily - Thursday, Feb. 16, 2017
A Certain Copywriter Might Take Issue With the 'Dic' In This Non-Original Agency Promotion
MDC Lands Goldman Sachs Equity Investment
IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions
Christian Slater Is 'The Wolf' In New Anti-Hacking Campaign From HP
Renato Fernandez Elevated To CCO TBWA\Chiat\Day LA
Scott Vitrone Joins Figliulo&Partners As Chief Creative Officer
M&A: The Challenge Of Combining Agency Cultures
Rise Of Fake News, Decline Of Social Media?
NEW! Research Gifts Discreetly For Loved Ones Using Sberbank's 'Surprise Keeper'
REVOLVING DOOR: Geoff Oki Promoted At Heavenspot
BIZ DEV: Nissin Foods Names Crossmedia, High Wide & Handsome As Media, Creative Agencies
MAD Agency Daily - Wednesday, Feb. 15, 2017
Trump's Tweets Spawn New Marketing Practice
Brands: Agencies Need To Up Their Game In Data Management, CX
Dentsu Reports 2016 Growth of 5%
Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue
Be Ready: Life, Drones Come At You Fast
Havas NY Appoints Industry Vet Dan Goldstein CSO
Hallmark Kicks Off Valentine's Day With 'Hannah And Henry' Video
Why Can't Markets Be Moral?
NEW! Agency's Client Recruitment Tool Is Garden Gnome That Sends Email To Dic Dickerson
REVOLVING DOOR: Harmelin Media Promotes Joe Waugh To SVP
BIZ DEV: MBMG Named Media AOR For Home Franchise Concepts
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