MAD Agency Daily Editions for February 2017
MAD Agency Daily - Tuesday, Feb. 14, 2017
Agency Exec Espouses 'Must Have' Traits...The Same Traits Old School Ad Execs Had to Have
Y&R Forms New Technology, Business Unit
BBDO Study Offers Clues For Optimizing The Impact Of Video
Leo Burnett's Museum Piece(s)
Google Creates New Ad Signal, Adds 'Favorite Location' To Maps
New Stouffer's Campaign Features Real Families
Virtual Reality Experiences Move To Desktop; Agency Execs Have Split Views
AI Is Here To Kill Your Job (2017 Edition)
NEW! Nike Launches #Equality To Encourage Respect On And Off The Field
REVOLVING DOOR: DDB Chicago Promotes Two
BIZ DEV: Assembly Named Media Agency For
MAD Agency Daily - Monday, Feb. 13, 2017
Veteran Creative Director Takes to Craig's List to Promote Shop
Bill Tucker Heads To The ANA To Oversee Digital Supply Chain, B2B Initiatives
Facebook Reassures Advertisers, Undergoes MRC Audit
IPG Posts 5% Growth in 2016, Targets 3%-4% More For This Year
Nissan Realigns Omnicom Agency Structure
Can Under Armour Play For Both Teams?
Sutter Health's Pioneering Brand Campaign
Oberto's Tests New Strategy With Valentine's Day Campaign
VisitScotland, United Airlines Collaborate On Campaign Via Posterscope
Make India Great Again
NEW! Burger King France Debuts 'The Valentine's Cup'
REVOLVING DOOR: Baldwin& Adds Four Staffers
BIZ DEV: MARC USA Named AOR For Ruby Tuesday
MAD Agency Daily - Friday, Feb. 10, 2017
Hawke Media to Launch Co-Retail Space 'The Nest'
Publicis Takes $1.5 Billion Charge, Cites Razorfish
Dish Encourages Latinos To 'Keep Pressing On' In New Campaign
Agency Vet Sibley Forms New Denver Ad Shop
Fred Levron Joins FCB as Worldwide Creative Partner
Fans To Run Pop Band's Facebook Page For A Year
Amazon Spoofed Ad Tops Google Search Results
Will Bud's Super Bowl Ad Backfire?
NEW! Green Mountain Coffee Is More Than Just 'Regular' Coffee
REVOLVING DOOR: R/GA LA Rounds Out Leadership Team
BIZ DEV: Allen & Gerritsen Named Media Agency For Citrix
MAD Agency Daily - Thursday, Feb. 9, 2017
Fallon Opens New York Office. Fails to Mention First Effort Failed
Another Big Media Win For Publicis: MediaVest|Spark, DigitasLBi Land Mattel
Dentsu Aegis Elevates Doug Ray, Michael Epstein
Matt Britton Rejoins Crowdtap, Which He Helped Create
BBDO Wants To Put More Women On The Map, Literally
NYDJ Ditches Celebs As 'Real Women' Front New Campaign
MDC's TEAM Enterprises Retains MillerCoors Account
Creativity In Times Of Chaos
NEW! Milka Launches European Digital Campaign, 'First Tastes'
REVOLVING DOOR: DDB New York Hires 2, Promotes 2
BIZ DEV: Supermoon Named First AOR For Snap Kitchen
MAD Agency Daily - Wednesday, Feb. 8, 2017
Florida Ad School Sends 19 Students to Visit 15 New York Agencies in Three Days
IPG's Initiative Reorganizes U.S. Management
Publicis Media 'Connects' with Molson Coors in U.S., U.K.
Ascential To Acquire MediaLink In U.S. Expansion Bid
AKQA Expands To Australasia With DT Alliance
Reaching Its Target, Omnicom Posts 3.5% Growth In 2016
Droga5 Hires Its First Chief Intelligence Officer
R/GA Picks 10 IoT Startups To Back
NEW! Takes Stress Out Of Vacation Planning
REVOLVING DOOR: Hill Holliday Promotes 2
BIZ DEV: Tug Named Digital Media Agency For Thomas Sanderson
MAD Agency Daily - Tuesday, Feb. 7, 2017
Agency's Horror Movie Trailer Celebrates Change in Office Location by Slamming Previous Landlord
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
Tom Brady Ad Parade: Love From Under Armour And, Finally, A Dig At Goodell
WPP Reorganizes Healthcare Practice With New 'Sub-Holding Company'
Super Ad Bowl LI: Tweets, Fails And Getting Real
comScore Warns It May Be Delisted, Shares Plummet
To Break Shame Of Addiction, Advocates Urge You To 'LISTEN'
Soup Brand Strives to Revive 'Lunch Life'
P&G Wants To Drain The Digital Advertising Swamp. Who's Going To Step Up?
NEW! Tiger Woods Joins TaylorMade
BIZ DEV: Crossmedia Named First Media AOR For Dogfish Head Brewery
MAD Agency Daily - Monday, Feb. 6, 2017
Nigel Vaz's Publicis.Sapient Role Expanded To Include DigitasLBi Global President
Brian Terkelsen Steps Down At Mediavest | Spark
Havas Offers Inclusive Message For New Year: No, Not 1937's
Grey, MediaCom Key Members Of WPP's Team WBA
Shakeup At DigitasLBi: Nigel Vaz Upped To Global President, Luke Taylor Departs
General Mills Jumps on Psuedo Bowl-Themed Bandwagon
Lifespan Celebrates Community In New Campaign
Agency Veteran Speaks Out On Trump Travel Ban
Persian Prospect
Search Data Shows How Agency-Brand Relationships Are Changing
NEW! For Super Bowl Fun, Skittles Sends Marshawn Lynch To Houston, Scotland
REVOLVING DOOR: True Communications Gains New SVP
BIZ DEV: GEM Advertising Named AOR For Griffin Health
MAD Agency Daily - Friday, Feb. 3, 2017
For the 11th Consecutive Time, BBDO Awarded Best Network by The Gunn Report
WPP's Ford Agency Acquires Hispanic Shop
Opting Out Of Super Bowl, Toyota Focuses On California On Game Day
Ad2pro Launches New Ad Agency
HarborOne Bank Selects Partners & Simons For AOR Duties
Bella Hadid Stars In Latest Boghossian Campaign
Collective Names Kerry Bianchi CEO
Advertising's Top Model
NEW! In Sprint's Super Bowl Ad, Man Fakes Death To Ditch Verizon Bill
REVOLVING DOOR: Landor Lands Lange As Brand Engagement
BIZ DEV: LMO Wins Three Accounts
MAD Agency Daily - Thursday, Feb. 2, 2017
Publicis Picks Winner of Maurice Levy's Holiday Wishes AirBnB Stunt
IPG Mediabrands Unveils New Global Social/Content Agency
Not Every Vehicle Deserves A Super Bowl Spot
Gorton's Iconic Fisherman Returns In New Ad Campaign
Data Becomes 'Pillar' Of Advertising In 2017
Top Games US Buys Its First Super Bowl Ad
The Media Trifecta Of Consolidation
Gyro Creates Global Chief Digital Officer Role
22squared 'Curates' New Female Leadership
The Shipyard Acquires Stream Digital
Regional Insurer Rides Super Bowl Coattails With Game Day Spots
IMM Ups Lee To COO, Will Continue To Oversee Media, Plus
NEW! Squarespace's Super Bowl Ad Features John Malkovich Talking To John Malkovich
REVOLVING DOOR: Doner LA Promotes Jason Gaboriau To CCO
BIZ DEV: Young & Laramore Named AOR For Trane And American Standard Heating And Air Conditioning
MAD Agency Daily - Wednesday, Feb. 1, 2017
Comedy Central To Debut Series About A Detroit-Based Ad Agency
WPP Wins $600 Million Walgreens Boots Alliance Consolidated Account
Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
Agencies Will See Less Red When Pitching Clients: Redbooks, RRH Offer Free, Self-Serve Listings
The Winona Ryder Effect
MARC USA Lands Ruby Tuesday
Assembly Lands
Jet Blue Helps New Yorkers Trade Jamaica For Jamaica
Burnett, Publicis Groupe, McDonald's Slapped With Infringement Suit
Viewer Appreciation Of Super Bowl Ads Increases
NEW! Budweiser Launches Pro-Immigrant Super Bowl Ad, 'Born The Hard Way'
REVOLVING DOOR: BBDO Atlanta Promotes Peter Bunarek To Managing Director
BIZ DEV: TDK Awards Karbo Communications Marketing, PR Work
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