VML spreads "Movie Fever" to drive AMC moviewatcher.com membership.

In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.

Marketers will find this audience young, educated and armed.

ZenithMedia.com

Search engines strategists are constantly looking for new ways to expand their reach and improve the relevance of their searches. Google, for example, indexes more than 3 billion Web pages and returns results for 150 million searches a day. Advertisers who use Google have been able to take advantage of this phenomenon by buying spots at the top of every Google search where their advertisement might be relevant. According to Google these types of ads are up to five times more effective than the industry standard. However, Google is just searching the proverbial Web page surface. A company …

A few months ago we decided to salute the Best of the Net. In December, we honored the best online advertising campaigns. In January, we handed out the "e" Awards to top interactive advertising agencies. This month, since even the best agencies' most brilliant campaigns would never find the light of day without some sort of an ad vehicle, we're completing the equation by honoring the Best Online Publishers.