Imagine creatives, media planners, account personnel, and other agency staffers working on a campaign surrounded by empty pizza boxes and crumpled papers on the floor. At Organic in San Francisco, this setting isn't a conference room but an environment constructed to mimic the surroundings of "Roberto," a fictitious target consumer for DaimlerChrysler's Dodge Caliber. The campaign for the Caliber, set to launch by early fall, will target a frustrated copywriter in his mid-30s.

MasterCard site lacks creative heft and daring.

Following its successful "Campaign for Real Beauty" wasn't easy, but Unilever's Dove brand was on a roll when it launched a new line of Calming Night products with a smorgasbord of old -- even really old -- media, banking on a red-hot star, a dynamic partner, and a lot of faith in online media and marketing.

Sizing up the Web's biggest spenders. More marketers than ever are drinking the Kool-Aid when it comes to online media and marketing. Now it's not so much a question of whether they'll commit budget to online advertising and promotion, but of how much money they'll earmark and for what types of interactive media, including brand advertising, video, Web site design and development, search marketing and optimization programs, contests, behavioral targeting, wireless, and other nascent and emerging forms of new media. In 2005, a relatively new technology brand, Vonage, ranked as the No. 1 online advertiser, according to …

It's true that marketers are increasing spending on online media, marketing, and advertising. Digital media and marketing aren't the same hard sell they were a few years ago. In a few cases, depending on the industry, spending is approaching nearly 30 percent of a marketer's overall budget; in others, it hovers at around 4 to 6 percent. This month, OMMA focuses on the Top 10 online advertisers, according to TNS Media Intelligence, offering a glimpse into how they spent their online dollars. During the course of our research, we found that TNS does not factor search marketing dollars into …

A surge in search is a sign of how lost we feel online.

Online video spending is up, but the picture remains unclear.

The interest in behavioral targeting outside the U.S. isn't surprising.

Could Google get knocked from search's top perch?

Don't forget the users--oh, and stop calling them users.