Original content deals are making the Web a Hollywood player.

What will you find at the crossroads where Hollywood glamour meets online content? This month we decided to explore that question in print -- and in person at the OMMA Hollywood Conference & Expo in Los Angeles Mar. 27-28. Online media, marketing, and advertising are increasingly a major factor for marketers as all media become digital. Whether aligning with entertainment properties to promote new products, services, brand extensions, or the brands themselves, marketers are spending more time than ever on their digital media plans and need to know how they can get a piece of the online action. This …

"I'm just like Jessica Simpson -- I'm a blonde at heart and in brain," remarked 12-year-old Audriana. Audri, as she likes to be called, was explaining over lunch the complications of using a tape deck from the 1990s. While I wasn't surprised to see this "ancient" technology perplex her, I couldn't help but notice that she admired and aspired to evoke the same spirit of stupidity her idol, Jessica Simpson, has milked for the past few years to achieve her fame and fortune.Audri's a smart, sophisticated girl, yet she seemed to have a case of Simpson-itis. I'm sure …

Juggling demands and making tradeoffs requires industry expertise.

A new study shows how genders follow type on the Web.

How you segment your lists is as crucial as what you send.

Ever-changing tweens are moving targets, but they're open to the right approach.

Study up for the second-biggest shopping season.

Men 50 and older are Web-savvy, so what are marketers waiting for?

Interactive experiences help hotel chains lure guests.