Female-friendly online community iVillage hasn't really marketed itself since its launch nearly 12 years ago, says Linda Boff, who, as chief marketing officer, would know. It hasn't needed to, boasting 16 million visitors a month and a half-million users on its message boards.

Ever try to navigate the Internet without search engines? Of course not: They make Web navigation and, by extension, Web advertising possible.

Woof. Sixty-three percent of U.S. households - that's 69.1 million homes - have at least one pet, and 45 percent of U.S. households own more than one animal, according to statistics compiled by the American Pet Products Manufacturers Association (APPMA).

Like many small-business owners, Matt Griffin, president and CEO of Baker's Edge, excelled in most aspects of running his company, but struggled in one key area - bookkeeping.

No sooner had we put the finishing touches on OMMA's Agency of the Year issue than we were faced with another difficult task: naming the best online publishers.