For over a decade, Dorian Sweet has been at the very edge of next-gen site design and brand-building online, yet he is very much a student of history and his own past media experiences. "I have been programmed for advertising from an early age," says Tribal ddb's executive creative director. "I have been remembering jingles and tag lines since I was four."

Don't call the Sydney-born Law a dabbler. Rather, view him as one of the leaders of a new generation of interactive execs, a generation which views facility with multiple disciplines as a huge benefit, rather than a mere bonus.

He found his place in T3, an ad agency, marketing consultancy, and idea shop based in Austin, Texas. Since his arrival, the company has rocketed from fewer than 50 employees to nearly 250, with offices on both coasts and a client roster that includes Chase, The Wall Street Journal and UPS. But all of these accomplishments haven't gone to his head.

As a subscriber to OMMA magazine, you are also a member of the MediaPost community, which boasts more than 100,000 media and marketing professionals. For years now, the People Finder feature of Mediapost.com has enabled you to look up and connect with this rich group of your professional peers. Starting this month, we're putting the People Finder on steroids and adding more social networking tools that make it easier for you to communicate with each other and to personalize your online experience with us.

In many ways, this year brings a fall TV season like any other: new shows, the NFL and the World Series. But in some ways, the season will be unlike past years. Will I catch the Steelers game online? Check the score on my cell-phone in the grocery store?

In projecting nearly $62 billion in Internet advertising by 2011, Veronis Suhler Stevenson got the attention of media types deep in midsummer vacation mode last month. The media-focused private equity firm further predicted that the Internet would become the single biggest ad segment, outpacing newspapers and broadcast TV in four years.

Advertisers are not always sure how to proceed when marketing to gay and lesbian consumers. But those who can read between the lines and understand the nuanced gay identity can make matches that last.

We gathered a trio of digital experts to ask what they make of Wakeyz.com, the Select Comfort site selling a slew of fake products for the sleep-deprived.

Link building, or getting other sites to link to yours, is the part of SEO that we all hate. It's boring, tedious, slow, and did I mention boring?

In her current post, Carol Kruse is responsible for developing interactive marketing programs for key global marketing brands and driving the evolution of digital marketing platforms.