• David and Goliaths
    Since AdECN was snapped up by Microsoft in July, AdBrite now stands as one of the only independent online ad exchanges remaining. But the way things are going, perhaps not much longer.
  • Should Old Acquaintance Be Forgot?
    Facebook may have all the hype, but it's old school rival Classmates.com that's prepping for a $125 million initial public offering. Owned by United Online, Classmates.com and its related social networks claimed 50 million registered members as of June 30, including 2.7 million paying accounts.
  • Searching to the Nth Degree
    How many home runs were hit by the Baltimore Orioles between 1953 and 1959? Google has its strengths, but answering such precisely worded queries isn't yet among them.
  • Baby, Take a Look at You Now
    Eight months after AOL and iVillage veteran Tina Sharkey came on board as chairman, BabyCenter.com relaunched in August with an increased emphasis on social media and search.
  • NFL Goes on the Offense
    The NFL has come off the bench to take back production of NFL.com from CBSSportsline.com, which has hosted the site since 2001. The redesigned site has a more streamlined look and heavier video emphasis, with footage coming mainly from its cable NFL Network and NFL Films.
  • Content Is King -- Maybe
    The Online Publishers Association last month issued a study showing people are spending more time viewing content online than in the past. With the spread of broadband and explosion of online video, among other things, that seems a logical outcome.
  • Getting into the Game
    When it comes to video games, digital downloads still lag far behind brick-and-mortar sales. But there are signs digital distribution is picking up.
  • The Littlest Consumer
    Add online shopping to kids' lists of household chores. As a result of parents' busy schedules and their offspring's tech-savvy, kids are acting as "cyber-assistants," placing online orders for themselves and their families.
  • Brands Go Broadband -- Again
    The demise of bud.tv hasn't stopped other media companies from building broadband sites devoted to branded entertainment. The USA Network in August announced the launch of Didja.com, which will feature new and vintage TV ads, movie trailers and other branded content.
  • The Force Just Isn't with Them
    Lucasfilm was widely applauded in May when it offered up 250 Star Wars clips for enthusiasts to create their own mashups. But the franchise's famously devoted fans so far have greeted the gift basket of iconic scenes with less than galactic rapture.
« Previous EntriesNext Entries »