Those tacky commercials from the local auto shop may be standard fare cable, but they aren't gonna play on the Internet.

Only four months after formally launching, mobile startup Quattro Wireless has raised $12.3 million in a second-round of venture financing led by Globespan Capital Partners. Quattro develops mobile Web sites and marketing campaigns and is building a mobile platform linking publishers and advertisers.

Apple Inc. left early adopters fuming when it cut the price on its 8-gigabyte iPhone by $200 in September only two months after launching the device. The move marked a rare misstep by Apple when it comes to maintaining customer loyalty.

Video ad network Tremor Media and video-based e-commerce network ExpoTV have teamed up to let advertisers incorporate product testimonials into online ads. Through the partnership, advertisers on Tremor's network of more than 800 sites can embed ExpoTV's "Videopinion" user reviews into display ads.

Facebook, long the domain of college students, recently decided to open its social networking site to the Web, allowing anyone who goes online to join.

The U.S. Justice Department cited the rapid growth of online advertising among reasons not to adopt so-called "net neutrality" rules for the Internet, in comments to the Federal Communications Commission last month.

YouTube isn't the only site to add video advertising recently. Yellow Book USA has begun an advertiser video trial on Yellowbook.com that features professionally-produced clips of several small and medium-sized local businesses. The videos run alongside advertisers' display ad listings.

Vonage was running 1 billion interactive impressions a month. So, when the VoIP telco changed its pricing, things got ugly.

You don't have to be any kind of anthropologist to figure out advertising on Facebook, says Mike Murphy, vice president for media sales at the social networking site. "Social media shouldn't be looked at as something that's so complex - just different," he says.

Email marketer BigString will destroy your messages. BigString takes its lead from the explosive interest in Web video. The emails it'll blast into a cyber black hole are video emails.