• Online Advertising Creativity: Homepage Takeover: The Visionaire Group; A&E, "Fugitive Chronicles"
    The Visionaire Group A&E, "Fugitive Chronicles" HOMEPAGE TAKEOVER The chase is on in the Visionaire Group's takeover campaign for Fugitive Chronicles, a new "real life series" on A&E. Still in his prison-issue orange jumpsuit, a fugitive runs for his life as cops and helicopters pursue him from ad unit to ad unit on the front page of The New York Times. Lucky for the fugitive, one unit features a speedy hatchback, which …
  • Website Excellence: Retail: Doner; UPS, "Cardboard World"
    Doner UPS, "Cardboard World"Retail The UPS store offers small business owners more than shipping options with brown cardboard boxes. The brand launched "Cardboard World," a Web site that illustrates the company's multiple offerings with the aid of 3-D, Flash, games and promotions. Visitors can click and interact with virtual ups Stores, each representing a different store function. Users can play "Memory," help Joe Biz balance his to-do list and pack a shipment. The …
  • Online Advertising Creativity: Homepage Takeover: HBO; Hung, "Season 2 Takeover"
    HBO Hung, "Season 2 Takeover" HOMEPAGE TAKEOVER Perfectly capturing the bluntness of the HBO series Hung, this takeover ad falls on users' screens like a tree hitting the forest floor. What it lacks in moving parts, it more than makes up for in direct impact. Unsuspecting views come face-to-face with a large, high-resolution image of a horizontal and shirtless Ray Drecker - the show's infamously endowed protagonist - being straddled by a faceless gal pal. …
  • Website Excellence: Retail: Catapult Action-Biased Marketing; Pedigree, "Crazy Pet Owners"
    Catapult Action-Biased MarketingPedigree, "Crazy Pet Owners" Retail TV ads caught viewers' attention: the Web site kept it. The TV spot showed snippets of pet owners interacting with unlikely housemates. The Web site housed full-length videos of boar, ostrich, rhino and bison owners. The solution was simple: rescue a shelter dog for a pet rather than an exotic animal. With each video watched, one meal would be donated to a shelter …
  • Online Advertising Creativity: Homepage Takeover: A&E Television Networks; The Glades, "The Pool, a TVGuide.com Takeover"
    A&E Television Networks The Glades, "The Pool, a TVGuide.com Takeover" HOMEPAGE TAKEOVER One moment you're reading TVGuide.com; the next the entire site is submerged in water, and you're looking over a murder scene, wondering how the brunette in the orange dress wound up floating face-up in the pool. Thus, the stage is set - perhaps as best as a takeover campaign can - for A&E's new drama, The Glades. The ad's …
  • Website Excellence: News/Politics: MSNBC; MSNBC.com
    MSNBC MSNBC.comNews/PoliticsLike its name implies, MSNBC's Digital Network isn't simply a news Web site, but a multimedia platform leveraging the best of its online (breaking news) and television (video) roots that represents a radical departure from the standard links-and-photos-trapped-in-text approach. The reimagined site enables users to watch, read, comment, navigate, share and interact with news from a single page with a modular interface, emblazoned with buttons to foster distribution via social …
  • Website Excellence: News/Politics: Huge; Reuters.com
    Huge Reuters.comNews/PoliticsIn what is perhaps the most highly customizable news site on the market today, the new Reuters.com preserves the venerable brand's heritage as a no-nonsense, news wire, with rich, contextually relevant content and applications aimed at time-starved business professionals. The user-centric design features a new home page that utilizes dynamic data streams to prioritize most newsy and relevant stories for the business world that day, giving readers everything they need …
  • Website Excellence: News/Politics: The Christian Science Monitor; "csmonitor.com's Health Care Reform Bill 101 Series"
    The Christian Science Monitor"csmonitor.com's Health Care Reform Bill 101 Series" News/Politics In an industry smitten with the flashiest of flash executions, rich media, video, social, and just about any app concept you can name, The Christian Science Monitor proved that less can indeed be a whole lot more when dealing with complex news and political information. The Monitor, the 100-year-old plus newspaper, which went completely digital last year, took the …
  • Website Excellence: House and Home: SapientNitro; DIYNetwork.com
    SapientNitro DIYNetwork.comHouse & Home DIY network's redesign emphasizes "How To" pages, top-level navigation, and a new "Easy Project Finder" widget.  The new "How To" section includes time, cost, and difficulty parameters to help users determine if a project is right for them. The enhanced weekend homepage features a choice of home remodel and improvement projects that can be completed in a few hours or several weekends. DIYNetwork.com's enhanced search …
  • Website Excellence: House and Home: Hearst Digital Media; HouseBeautiful.com
    Hearst Digital MediaHouseBeautiful.com House & Home HouseBeautiful.com is an ideal site for pros seeking new trends and consumers looking for inspiration.  The site offers magazine and original articles, many written by professional designers, and includes a vast selection of photo galleries and videos, a huge how-to selection, and innovative tools.  The site emphasizes lifestyle and consumer trends with user-friendly articles and rapidly growing social media and …
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