Razorfish Mercedes Benz, "Motor Trend App" MOBILE: IN-APP ADVERTISING As the exclusive sponsor of Motor Trend's iPhone app during the key campaign launches, Mercedes-Benz promotes its 2010 E-Class as a car of innovation, luxury and safety. It engages viewers throughout the app via app loading takeover, home screen placement, interstitial expandable banner, brandblast, all done in a non-interruptive manner. The landing page structure was developed prior to iAd platform's adoption of the same functionality. …

Point Reach Microsoft, "Bing iPhone App" MOBILE: IN-APP ADVERTISING Point Reach's media team negotiated custom in-app integration via hard-coding Bing into top third-party media and entertainment apps, as a value add, using the same budget committed to Bing's regular mobile ad placements. This campaign created and promoted various search scenarios within apps that reach Bing's target verticals. Bing's brand exposure and use within these partner apps is likely to go on …

History/ Electric Artists "America The Story of U.S. Foursquare Promotion" MOBILE: IN-APP ADVERTISING To support the premiere of its TV series America: The Story of U.S. and to promote the channel's brand, History partnered with Foursquare to unlock America's history for the tech savvy, younger demographics. Foursquare users could "check in" at selected historical locations and receive pop-ups of historical facts and related information about that location from History. …

T3 Microsoft, windowsphone7.comSocial Networking With months between the announcement and the actual launch of the Windows Phone 7, T3 conceived windowsphone7.com, a WP7 "preview community site" to drive continued buzz and positive sentiment, paving the way for a solid foundation for launch. Exclusive demos and first-to-know reveals gave visitors a first-hand look at wp7. Aggregated discussions from Twitter and Facebook also let visitors have a glimpse into what the larger social …

Pereira & O'Dell/Struck AxiomLEGO, LEGOClick.com Social Networking The hub of the LEGO CLICK program, LEGOClick.com, is a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips from ordinary users - i.e., LEGO builders - designed to celebrate and inspire LEGO creativity, or "Click" moments as Lego calls them. It invites fans to join a conversation about what makes things "click," by posting to a …

UM Microsoft, "Windows Phone 6.5 Launch" MOBILE: BEST INTEGRATION CROSS PLATFORM UM was given the tough task of helping to rebuilding Microsoft's credibility in the mobile industry. UM's answer was to team up with ESPN to launch a Twitter-inspired campaign inviting fans to post comments around live games inside an area of the sport's network's mobile site. ESPN also promoted "Section 140 powered by Windows phone" via TV …

T3 Mobile Loaves and Fishes, "I Am Here" MOBILE: BEST INTEGRATION CROSS PLATFORM T3 took it to the streets, the web and mobile phones to aid the efforts of Mobile Loaves and Fishes, an Austin-based nonprofit providing assistance to the homeless. The agency's "I Am Here" campaign aimed to raise awareness of the nonprofit's mission by focusing on a single homeless couple. To that end, T3 effectively combined outdoor and …

CafeMom CafeMom.comSocial Networking CafeMom is the largest community site for moms reaching about seven million unique visitors per month, as part of network reaching about 18 million unique visitors per month. Moms connect on shared interests, passions, challenges, and locations. Moms have created more than 70,000 groups on everything from pregnancy to photography, from coupon cutting to cake baking, and from teenagers to tattoos. Advertisers can target mom segments including moms …

RYAN Partnership Dove Men + Care, "Journey to Comfort" MOBILE: BEST INTEGRATION CROSS PLATFORM How do you sell men on a woman's personal care brand? Enlist the Cardinals' Albert Pujols and the Yankees' Andy Pettitte as pitchmen. The baseball stars were featured in RYAN's "Journey to Comfort" campaign - one of the first to use Apple's iAd unit. Besides video spots, the ads let people send …

Envisionit MediaCarol's Cookies, "A New Carol's Cookie" Retail Location. location. location. It's important in Real Estate both offline and online. Carol's Cookies is known for its ½ pound cookies sold at Whole Foods and specialty shops nationwide. It should be a no-brainer to successfully sell these cookies online. But it wasn't. Online purchases were low. Research discovered a fatal flaw: the link to purchase cookies was not located on the homepage. The …