FireHostFireHost, "No More Dedicated" Technology & Web Services "No More Dedicated" is a branded Web site and campaign by FireHost, a secure managed hosting company intent on convincing its clients that dedicated hosting is dead. The site prominently features six customer videos about their bad experiences using dedicated hosting services, including many about being hacked. Hacker prevention, of course, is one of FireHost's main services, along with servicing …

Wunderman NY Nokia, "Where Are You Right Now?" RICH MEDIA: CAMPAIGN What happens when you combine rich media with location-based social applications from Facebook to Twitter? As Nokia and partner agency Wunderman NY found out, more than 214 million impressions, and over 1 million clicks, downloads and posts. Making the campaign results all the more impressive, Nokia's U.S. presence had dwindled to 3 percent of the North American mobile device market when the campaign debuted this year. Luckily, Nokia's Nuron was a …

AvatarLabs Walt Disney Pictures, "Alice In Wonderland" RICH MEDIA: CAMPAIGN In order to entice broad audiences to revisit Alice and the world of Wonderland on opening weekend, Disney and agency partner AvatarLabs treated the film's opening as an event to end all events with the copy, "On March 5th, you've got a very important date." Widgets, meanwhile, let users look up show times and purchase tickets directly from the ads. Instead of adjusting creative …

A&E Television Networks Kirstie Alley's Big Life, "Size Matters" RICH MEDIA: CAMPAIGN Actress Kirstie Alley is a natural at throwing her weight around - a fact this campaign uses to full effect for her new A&E show, Kirstie Alley's Big Life. The campaign leveraged "lighter" themes across several forms of online media to generate awareness for the series. The primary objective was to generate awareness and drive tune-in to …

SapientNitro Autotrader, "Autotrader iPhone App" MOBILE MARKETING: APP AS ADVERTISING Built to promote the UK used car trading publisher AutoTrader as an industry leader and innovator, the AutoTrader app allows users to learn about and shop for cars by taking one or more pictures of any car they see. The app returns instant information about the make and model based on the pictures, lets the user read reviews, see ads, …

Turner SportsSprite, "Slam Dunk Showdown" Sports What stands out in retrospect is a dominant image of LeBron James in a Cleveland uniform. Some of his jerseys have been torched since he shifted teams. But back then on NBA.com, he looked omnipotent and regal - which only added to the appeal of this All-Star promotion. The "Sprite Slam Dunk Showdown" shined with a terrific concept for grassroots marketing and neat execution on the …

MLB Advanced Media LP MLB.comSportsMLB.com can be deceptive. for example, a prominent banner for an online broadcast of a Yankees-Red Sox game nowhere mentions it costs dough to watch. But on the flip side, so what! Back in the day, a Tigers fan in D.C. would scan the radio dial, maybe waving a coat hanger, hoping the Detroit broadcast would come through. Now, you can …

Phonevalley Nissan Europe, "Ski Challenge: Prove It" MOBILE MARKETING: APP AS ADVERTISING As part of Nissan's campaign for Qashqai models, the Ski Challenge: Prove It app not only raised awareness of the brand and the features of the model via an interactive 3-D gallery of the car, but also enabled the audiences to create and interact within the skiing and snowboarding community. The app drew on in-market car buyers via …

Point Reach Microsoft, "Bing iPhone App" MOBILE MARKETING: APP AS ADVERTISING Bing sponsored free downloads of the $1.99 app "Top 100's By Year" to entice users to download Bing's primary search app. This fun music app allows users to listen to the top 100 hits from 1946 to 2010 in random order. It also continues to promote the use of Bing throughout, by enabling users to search …

ESPN ESPN.comSportsWhat more needs to be said about ESPN.com than it simply is caffeine during the workday. Stuck on a project, wondering about a dead-end future? Troubled souls click over to the site perhaps dozens of times, even if they know little has changed since they did so last. Those with more time can drill down ceaselessly through the video vault and content on a favorite sport. Beaten in local markets …